Giva Jewellery, a fine silver jewellery brand, today raised Rs 200 crore in Series B funding led by Premji Invest to innovate further and expand its product categories and offerings. The round also saw participation from existing investors Aditya Birla Ventures, Alteria Capital and A91 Partners. This investment will help Giva expand its omnichannel presence with more offline stores and consolidate its position as the go-to platform for minimalistic jewellery and affordable gifting options.

“Silver jewellery is a USD 4 billion opportunity in India with the organised market share at less than 7 per cent. Silver jewellery offers an attractive alternative to other fine jewellery options such as gold, platinum, etc. at an affordable price point for casual and everyday usage. Giva has emerged as a category leader with its focus on fine silver jewellery, design offerings and customer-centricity. We are excited to partner with GIVA in its next growth phase and help build a leader in the space with a truly omnichannel play,” said Varun Khandelwal, Principal – Investments, Premji Invest.

The jewellery brand claims that it has over 50 stores across top cities in India and plans to expand its presence across India over the next five years. “We look forward to leveraging Premji Invest’s playbook on omnichannel across several consumer brands and retail businesses to strengthen our leadership position and establish our pan India presence,” said Ishendra Agarwal, Founder and CEO, GIVA.