•Aarthi Ramamurthy has launched a new venture capital entity, Schema Ventures.
•The company has opened its doors with a seed fund of $20 million for early-stage startups.
•Schema Ventures will enable and assist budding entrepreneurs to drive their growth trajectory.

Aarthi Ramamurthy, an entrepreneur and technologist, has launched Schema Ventures, a new early-stage venture capital company funded by a $20 million fund to back "exceptional outsider founders." Such founders are urged to establish their firms on the strength of conviction and personal experience rather than on conventional credentials or contacts.

Heralded through her LinkedIn and X accounts, the fund will focus on early stages of company building frequently prior to pitch decks or co-founders being formed in emerging industries such as industrial software, robotics, factory intelligence, construction, logistics, workflow automation, and developer tools.

"I lived as an outsider. I moved to San Francisco and started two startups. My experience of living without a map is the basis for Schema," Ramamurthy has recounted in her public pronouncements.

Investing in Personal Experience

Ramamurthy's strategy with Schema is strongly driven by her own experiences as a self-described outsider within the tech sector. She has had leadership experience in product and engineering at Microsoft, Netflix, and Meta, as well as successful startups of her own.

With Schema, she wants to invest in founders who tap into their lived expertise, with capital and faith even before traditional signs of startup readiness materialize. "Sometimes there's no pitch deck, no co-founder, no capital just conviction and technical insight. That's where we come in," she underscored.