OneBasket, a Hyderabad-based agritech startup, will expand its offline presence by investing $2 crore to open two new branches in Ben and Chennai by August 2021.

OneBasket is currently present virtually through a website and a mobile app, as well as physically through a physical office in Hyderabad.

According to market research, the company's Agri produce made from desi seeds is most popular in the southern part of India. Desi seeds are also known as hybrid seeds because they are not genetically modified and are thought to be superior to organic seeds.

"In a short span of one and a half year from starting operations, Onebasket has become a bridge between farmers and consumers, where the farmers that are on the platform are directly receiving orders from the consumers," the start-up said in a statement, adding that it is addressing the supply-demand gap in the non-perishables segment and is creating a win-win situation for farmers and consumers alike.

To ensure Agri product standardisation, the OneBasket app employs artificial intelligence and image-based traceability. Farmers can sell directly to customers, ensuring complete authenticity and traceability from seed selection to milling process and storage conditions.

“OneBasket has been designed to meet the needs of the farmers and consumers alike. The farmers are underserved and consumers are underinformed about the produce they consume," said Madhusudan Reddy, co-founder, Onebasket.

"We see a very high demand in products that can be sourced from specific region and variety," Reddy added.