SaaS based startup Highperformr has raised $3.5 million in a seed funding round led by Venture Highway. The funding round also observed the participation of Neon and DeVC. A few angel investors also graced the funding round including Shan Krishnasamy, Sidharth Malik, Suman Gopalan, Arvind Parthiban, Alok Goel, and Tarkeshwar Thakur.

The company Highperformr was founded in July 2023 by former executive of Freshworks Ramesh Ravishankar and Srivatsan Venkatesan. It is headquartered in Dalware, US with few additional registered offices in India.

The Startup has announced to utilize this newly added pool of capital into research and enhance its native AI capabilities. A major portion of fund will be used in hiring product and engineering talent in India and building a strong distribution network.

Ramesh Ravishankar said, "We want to build the R&D team in India and most of our investment will be going into that and of course we will also focus on distribution and build our sales team as well.”

Highperformr launched their first product, Highperformr for Teams, which is a social media management platform and professionally tailored for B2B companies.

The platform offers srvices such as social publishing, scheduling, cross-posting, team collaboration, and social AI-driven analytics and insights. It is designed to engage more effectively with prospects and understand competition, addressing the 95% of users not actively searching for products online.

Ravishankar exclaimed, “About 95% of users who are not actively searching for products online are often overlooked in demand generation strategies. We’re flipping the script by focusing on these users."

The company deploys generative AI to assist in writing, curating, ideating, and posting content variations, which can be promoted across multiple accounts. The services of the company further includes advanced analytics system which is capable of differentiating genuine business prospects from superficial engagements and offers detailed insights into user interactions that could convert into leads.

The services of the company great beneficial for those companies who wish to magnify their social media presence and accelerate growth in their sales pipelines.

The startup also wants to expand their services and product offerings, aiming to include platforms like Instagram and Facebook to its analytics capabilities.