AI driven SaaS Platform Affable raises $2.8 million from Prime Venture Partners & Others
Prime Venture Partners, Decacorn Capital, and SGInnovate have all invested in Affable.ai, a Singapore-based marketing technology startup. Affable intends to use the new capital to grow into international areas such as the United States.
With its AI-driven self-service SaaS platform, the startup assists brands and agencies in running high-impact influencer marketing campaigns. Huawei, Wipro, Pomelo, Fresh, Omnicom, Dentsu, and We Communications are among the top 45 brands and agencies that use it. Over three million influencers are tracked by the company across Instagram, Facebook, YouTube, and TikTok.
Affable has secured $2.8 million from Prime Venture Partners, Decacorn Capital, SGInnovate, Entrepreneur First, and strategic angel investors, including the current round. The company, which is based in Singapore, employs 20 people who work remotely from various locations.
Nisarg Shah, CEO, and Co-founder of, Affable.ai said, “We see a huge opportunity in working with brands to enable the much needed, data-driven influencer marketing campaigns. The industry-leading brands and agencies we work with reinforce our belief in the need for analytics to streamline the micro-influencer marketing process."
"Prime brings a depth of experience in scaling global SaaS companies, operational expertise, as well as a strong network that we can leverage during our growth phase and we are very excited to partner with them. At the same time, participation from our existing investors is a great endorsement for us,” he added.
Affable was a part of the Entrepreneur First cohort and was founded in 2017 by Nisarg and Swayam Narain. Throughout the planning, discovery, activation, and reporting phases, the business assists brands and agencies in streamlining their influencer strategy.
Shripati Acharya, Managing Partner, Prime Venture Partners said, “Data-driven analytics is the need of the hour in the influencer marketing ecosystem, which is a new and upcoming marketing channel and has picked up steam in the last three to five years. We believe that influencer marketing will become a mainstream marketing channel for brands with a significant budget allocation.”
Affable provides clients with data-driven insights and analytics to assist expedite their micro-influencer marketing process, which is currently very manual, time-consuming, and dependent entirely on guesswork.
According to a statement released by Prime Venture Partners, Southeast Asia has become an excellent environment for influencer marketing to flourish, with its youthful demographics and growing use of social platforms, and the market is expected to reach $2.59 billion by 2024.
Traditionally, the influencer marketing process entails manually locating influencers, evaluating audience quality, and tracking and assessing results, according to the report. Affable has automated and intelligently built proprietary algorithms around its data architecture to make this process automated and intelligent. It also employs advanced machine learning and image processing models to accurately map influencers to brands and measure campaigns.
The platform detects fraudulent followers, uncovers follower preferences, and categorises social media users according to brands, fan pages, etc. It indexes all the social media users and identifies potential influencers that a brand could work with.
Debneel Mukherjee, Managing Partner, Decacorn Capital said, "As the lead investor in Affable’s seed round, Decacorn believes that “prime-time” has arrived in the AI-driven influencer marketing space to effectively monetise the hyper social behavioural changes in the post-millennials. We are glad to have worked closely with the Affable team over these past two years in scaling their business from a product-market fit stage to a rapidly growing six-digit MRR as of date. In order to help Affable scale beyond Asia into the holy grail of the USA we have ponied up in Affable to the fullest extent."
With its AI-driven self-service SaaS platform, the startup assists brands and agencies in running high-impact influencer marketing campaigns. Huawei, Wipro, Pomelo, Fresh, Omnicom, Dentsu, and We Communications are among the top 45 brands and agencies that use it. Over three million influencers are tracked by the company across Instagram, Facebook, YouTube, and TikTok.
Affable has secured $2.8 million from Prime Venture Partners, Decacorn Capital, SGInnovate, Entrepreneur First, and strategic angel investors, including the current round. The company, which is based in Singapore, employs 20 people who work remotely from various locations.
Nisarg Shah, CEO, and Co-founder of, Affable.ai said, “We see a huge opportunity in working with brands to enable the much needed, data-driven influencer marketing campaigns. The industry-leading brands and agencies we work with reinforce our belief in the need for analytics to streamline the micro-influencer marketing process."
"Prime brings a depth of experience in scaling global SaaS companies, operational expertise, as well as a strong network that we can leverage during our growth phase and we are very excited to partner with them. At the same time, participation from our existing investors is a great endorsement for us,” he added.
Affable was a part of the Entrepreneur First cohort and was founded in 2017 by Nisarg and Swayam Narain. Throughout the planning, discovery, activation, and reporting phases, the business assists brands and agencies in streamlining their influencer strategy.
Shripati Acharya, Managing Partner, Prime Venture Partners said, “Data-driven analytics is the need of the hour in the influencer marketing ecosystem, which is a new and upcoming marketing channel and has picked up steam in the last three to five years. We believe that influencer marketing will become a mainstream marketing channel for brands with a significant budget allocation.”
Affable provides clients with data-driven insights and analytics to assist expedite their micro-influencer marketing process, which is currently very manual, time-consuming, and dependent entirely on guesswork.
According to a statement released by Prime Venture Partners, Southeast Asia has become an excellent environment for influencer marketing to flourish, with its youthful demographics and growing use of social platforms, and the market is expected to reach $2.59 billion by 2024.
Traditionally, the influencer marketing process entails manually locating influencers, evaluating audience quality, and tracking and assessing results, according to the report. Affable has automated and intelligently built proprietary algorithms around its data architecture to make this process automated and intelligent. It also employs advanced machine learning and image processing models to accurately map influencers to brands and measure campaigns.
The platform detects fraudulent followers, uncovers follower preferences, and categorises social media users according to brands, fan pages, etc. It indexes all the social media users and identifies potential influencers that a brand could work with.
Debneel Mukherjee, Managing Partner, Decacorn Capital said, "As the lead investor in Affable’s seed round, Decacorn believes that “prime-time” has arrived in the AI-driven influencer marketing space to effectively monetise the hyper social behavioural changes in the post-millennials. We are glad to have worked closely with the Affable team over these past two years in scaling their business from a product-market fit stage to a rapidly growing six-digit MRR as of date. In order to help Affable scale beyond Asia into the holy grail of the USA we have ponied up in Affable to the fullest extent."
