In a Series A funding round led by Singapore-based Tanglin Venture Partners, Ennoventure, a provider of brand protection and authentication solutions, raised $8.9 million. Existing investors Fenice Investment Group and other SAFE investors also participated.

According to a press statement from Ennoventure, the money raised will be used to expand its product line and further its goal of giving unmatched brand protection throughout the world.

Ennoventure, an AI-based cryptographic signature solutions provider for tracking packaging products, was co-founded in 2018 by Padmakumar Nair and Shalini V. Nair.

The software uses blockchain and artificial intelligence (AI) to track product packaging by scanning information through the app for supply chain management and product authenticity. Customers may scan the product's packaging to view it on their web-based platform, which also includes VR, AR, and movies. It provides solutions for the FMCG, pharmaceutical, agricultural, and other sectors.

Ennoventure claims that its proprietary invisible signature technology, which offers companies real-time product verification and protection, has become crucial for sectors like FMCG, automotive, and industrial spare parts. It uses cryptography and artificial intelligence to authenticate billions of product units worldwide.

On this vital funding, Chairman of Ennoventure, Ahmad Chatila says, "We are excited to welcome Tanglin Venture Partners at this pivotal stage of our journey. This investment will enhance our product offerings and drive our mission to provide unparalleled brand protection globally."

Sankalp Gupta, Partner at Tanglin states, "Ennoventure is addressing a critical market need with its unique, process-agnostic brand protection technology. We are proud to partner with Ennoventure as they continue to disrupt the market and provide brands with the tools they need to combat counterfeiting and safeguard consumer trust."

Padmakumar Nair, CEO and Founder of Ennoventure notes, "Securing this investment is a significant milestone in our journey to become the go-to partner for brands looking to protect their products and reputations. With the support of our investors, we are well-positioned to lead the charge in delivering innovative, AI-powered solutions that empower brands to stay ahead of the curve in a fast-evolving market."