Alpha Wave Incubation (AWI) announced that 100ms, a live video conferencing infrastructure firm, had raised $20 million in a funding round led by AWI, with participation from Matrix Partners India and LocalGlobe, as well as existing backers Accel and Strive.vc.

The business wants to make it easier for developers to create and deploy enterprise-class video apps in a matter of hours.

Kshitij Gupta, Aniket Behera, and Sarvesh Dwivedi founded the platform in October 2020. It provides infrastructure that allows a company to integrate Zoom-like video conferencing into their app.

“Building and managing video infrastructure at scale is a non-trivial problem for most organizations”, said Gupta, CEO at 100ms. “Our goal is to make it easy for businesses of all sizes to deliver deeper-than-physical live video experiences within their products in less than half-dozen lines of code.”

In October of last year, the startup had previously secured $4.5 million in a round headed by Accel.

Paytm Insider, BookMyShow, Townscript, and Circle are among the clientele of the Bengaluru-based firm.

“Video-based solutions will be a key driver in the development of B2B and B2C products in a multitude of verticals. By abstracting the complexities of video streaming, 100ms has created a sophisticated, yet easy-to-use product for companies to be able to add high-end, live engagement tools in a cost-effective manner. The market for this is global and through its differentiated GTM, 100ms is poised to be the market leader in this space” Anirudh Singh, managing director at Falcon Edge's Alpha Wave Incubation said.