Analytics software provider Factors.ai announced that it has raised $3.6 million in funding, with Stellaris Venture Partners leading the investment. The pre-Series A funding round also saw participation from returning investors Elevation Capital and Emergent Ventures, who co-led a $2 million seed funding round in August 2021. Several angel investors, including Vetri Vellore, Sreedhar Peddineni, and Khadim Batti, also contributed to the funding.

Founded in 2020 by Srikrishna Swaminathan, Aravind Murthy, and Praveen Das, Factors.ai plans to utilize the capital to scale its go-to-market teams, enhance its product and engineering divisions, and expand its customer base. The company aims to make a significant impact by facilitating efficient pipeline growth, bridging the gap between sales and marketing, and delivering value to its customers.

Factors.ai offers a range of features, including account intelligence, individual account analytics, and overall sales funnel and revenue attribution. By leveraging data, the platform helps sales teams effectively target the right accounts to maximize pipeline generation. Its revenue attribution capabilities enable marketing teams to measure the impact of various campaigns, content pieces, and client touchpoints. With over 100 clients, including companies like Courier.com, Chargbee, Clevertap, Plivo, and Traceable, Factors.ai serves a diverse clientele in the United States and India.

In a statement, Srikrishna Swaminathan, co-founder and CEO of Factors.ai, expressed the company’s goals, saying, “With our industry-leading solutions, we are poised to make a profound impact by facilitating efficient pipeline growth, bridging the gap between sales and marketing, and delivering value to our customers. We also plan to achieve profitability and expand our customer base". The funding received from Stellaris Venture Partners and other investors will enable Factors.ai to strengthen its market presence and drive innovation in the B2B analytics software space.