Anveshan, a D2C healthy foods brand, has raised pre-series A funding of $2 million led by DSG Consumer Partners, Force Ventures and We Founder Circle. This funding round also had participation from angels, including Amit Jain and Amit Hooja from Netgraph, Vardhman Group, Rahul Sharma from Zetwerk and many more.

The company will use the fresh capital to hire talent, standardise operational processes and R&D of existing and new product categories. It also plans to expand its reach in the premium retail stores of Mumbai, Delhi NCR, and Bengaluru.

Founded in 2020 by 3 IIT Guwahati graduates, Aayushi Khandelwal, Akhil Kansal and Kuldeep Parewa, Anveshan provides minimally processed food products prepared traditionally in rural areas. The brand aims to deploy tech solutions to become 100% transparent, traceable and quality controlled at every step of the supply chain. The consumers can know the complete farm-to-fork journey and quality reports about any Anveshan product they have purchased.

Their current product portfolio includes A2 cow ghee, wood-pressed edible oils, raw honey, healthy sweets, and beverages. "We are passionate about Indian age-old superfoods and traditional wisdom passed down by our grandmas. Bringing back those recipes in a way that interests the modern generation is our ultimate goal", Khandelwal stated.

"Anveshan’s growth in the last two years has shown strong consumer demand for Indian-origin authentic food products. In general, heavy food processing in factories and the addition of preservatives have led to the deterioration of food quality in the market. Hence, we are setting-up micro food-processing units near the farms to bring the best of the food materials directly from farmers to consumers. This setup helps in efficiently shortening the supply chain, adding value to farmers' raw produce and generating employment opportunities in the rural areas", commented Kansal.

Commenting on the investment, Hariharan Premkumar, Investment Director and Head of India, DSG Consumer Partners, said, "The team is committed to empowering and facilitating fair-trade with the farmers by setting up micro-processing units near the farms. The brand has grown in a capital efficient manner and is well poised to be a leading food brand trusted by customers for quality, traceability and transparency.”