This strategic funding initiative marks a pivotal moment for Apna Mart, enabling it to enhance its hyperlocal presence across Tier II and Tier III cities with its unique franchise-based model. This approach sets it apart in a market dominated by well-funded giants such as Zepto, Blinkit, and Swiggy Instamart.

What Sets Apna Mart Apart?

Unlike centralized quick-commerce models, Apna Mart empowers local entrepreneurs to operate micro-warehouses under its brand. This franchise-first strategy reduces operational costs and fosters community-driven job creation, aligning with India's broader economic inclusion goals.

Why This Funding Is Important

The funding round will enable Apna Mart to:

• Expand to over 100 new cities

• Upgrade its tech infrastructure for better delivery logistics

• Onboard 1,000+ franchisees in the next 12 months

• Enhance last-mile delivery efficiency and improve the customer experience

Strong Backing and Strategic Mentorship

Nilekani’s involvement through Fundamentum Partnership lends significant credibility to Apna Mart. Known for supporting disruptive digital-first companies, Fundamentum’s backing brings both financial support and strategic mentorship, validating Apna Mart's scalable and sustainable business model.

The Road Ahead

As India’s quick commerce sector shifts toward sustainability, Apna Mart’s hybrid approach, blending technology with community touchpoints, positions the company to further disrupt the market. With strong funding and expert guidance, the startup is ready for its next phase of growth.