Bengaluru-based e-commerce accelerator Assiduous raised $15 million in a funding round led by Pulsar Capital. The funding round saw participation from 9Unicorn, Venture Catalyst, StrongHer VC, Carlos Cashman (Founder of Thrasio), Rajan Navani (JetLine Group of Companies), and others.

The funding will be used to expand the global footprint across international markets like Europe and Southeast Asia and enhance the technological architecture and business expansion.

Somdutta Singh, founder and CEO of Assiduus, said, “It is a significant backing from such eminent funds. As a global e-commerce accelerator, we have cemented an enduring presence in the industry by empowering countless brands to scale their operations across the fast-evolving e-commerce multiverse.”

“In the next few years, the traditional brick-and-mortar sales and distribution model will transform, and Assiduus is helping brands drive that disruption,” said Vish Narain, Managing Partner of Pulsar Capital an investment firm.

“I’ve always been a firm believer in the power of technology to scale both the sale and experience of great e-commerce products. With Assiduus, this experience not only becomes seamless but super-efficient too. Also excited about the global growth opportunity as digital native consumers increase their life in the metaverse,”said Rajan Navani, VC and MD of JetLine Group of Companies.

By enabling digital commerce through end-to-end distribution and supply chain management, Assiduus helps D2C brands launch, scale, and grow across e-commerce marketplaces and geographies.

Assiduus Global is Somdutta’s 3rd venture. Somdutta is an entrepreneur, angel investor, author and philanthropist. In 2022, She was named the Women Entrepreneur of the Year award by Indian Achievers Forum and featured among Fortune India’s 50 most powerful business women.