SaaS Labs, a Cloud-based platform, has raised $17 million in its Series A funding from Eight Roads Ventures and Base 10 Partners.

The startup will use the funds to hire talent, expand its customer base, improve service delivery and for product development.

With a 70-member team in India and the Philippines, SaaS Labs hopes to double headcount by the year-end, said Gaurav Sharma, founder, adding it currently serves over 6,000 companies globally, including Walmart, Jaguar, EY and Divvy Homes, among others.

We are going to deploy this fresh capital for product development, R&D and hiring talent globally, he noted.

Call centres have most of the inbound traffic telephone-based. The contact centre as a service (CCaaS) software has opened the way for multiple efficient and high-speed forms of communication between enterprises and their customers. This is the reason why cloud-based contact centres are rapidly becoming mainstream.

Justcall and Helpwise are the two main products of Saas Labs. With integration with over 70 other business tools, Justcall allows small businesses to set up a cloud-based contact centre for sales and support. Helpwise improves the quality and efficiency of customer support teams by allowing users to consolidate all communication streams in a single shared inbox.

SaaS Labs has data centres across seven geographic regions to handle fast fail-overs, concurrency and outage proofing to host voice and messaging.

A global investment firm, Eight Roads Ventures is backed by Fidelity and manages $8 billion assets across Europe, the US, Asia and Israel with a focus on healthcare, technology and consumer.

San Francisco based venture firm, Base10, invests in automation for the real economy. It mostly invests in technology companies such as consumer logistics, financial services, industrial logistics, restaurants and sales and customer service.