Jumbotail, a business-to-business e-commerce startup that provides food to mom-and-pop shops, announced the completion of $85 million Series C investment.

Artal Asia Pte. Ltd., a subsidiary of Invus, a worldwide equity investment firm with over $10 billion in evergreen capital under management, led the financing.

The round was also attended by Ajax Capital, the family office of renowned FMCG entrepreneur Ajay Gupta. Early investors Nexus Venture Partners and Kalaari Capital took minor part-exits in the secondary, making this Series C round a mix of main and secondary investments. This brings the company's total capital raised to $125 million. The corporation didn't say how much it was worth.

The cash will be used to triple Jumbotail's engineering, product, design, data science, category management, marketing, and finance teams, according to the company. It will also expand its main B2B marketplace from 38 cities to 100 cities and towns across India, invest in large-scale kirana entrepreneur skill development projects, and improve its Go-To-Market services to help regional and new-age FMCG businesses.

It also intends to extend its J24 shop network. The company has partnered with kirana shop owners to co-brand their establishment and provide additional perks. Jumbotail not only provides supplies to these establishments, but also provides POS machines, inventory management, real-time analytics, and merchandising insight, all of which aid in the fulfilment of online orders.

“We nearly quadrupled our scale in 2021 and are looking to further accelerate our growth trajectory in the coming year,” said Ashish Jhina, cofounder and COO of Jumbotail.

The company competes with bigger rivals like Bengaluru-based Udaan and Reliance’s wholesale arm, Jiomart Partner.