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B2B startup bijnis raises USD 30M in Series B funding round led by Westbridge Capital

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B2B platform Bijnis has raised $30 million in a Series B funding round led by Westbridge Capital along with existing investors like Matrix Partners India, Waterbridge Ventures, InfoEdge and Sequoia Capital.

The investment will be used for expanding the manufacturers base and helping them grow their factories through expanding retailer base on the platform. The capital will be used for building out technology and products focused on increasing the production efficiency of factories.

Siddharth Vij, CEO and co-founder, bijnis said, “bijnis’ vision is to take factories to the world by digitising and building a globally integrated network of manufacturers on one platform. The manufacturers in the value chain have always been dependent on the middlemen/agents in many ways. Bijnis is pioneering the transformation of the manufacturing landscape in India by providing access to tech-based solutions.”

Sandeep Singhal, Partner, Westbridge Capital said, “We are excited to partner with bijnis team on their mission to create value for manufacturers by connecting them directly with retailers and helping them improve their operations and sourcing. The founding team has a very strong category understanding, given their family background in manufacturing, and that has enabled them to build a compelling proposition for manufacturers and retailers in the fashion and lifestyle categories.”

Bijnis was founded in 2015 by Siddharth Chaitanya Rathi, Siddharth Rastogi and Shubham Agarwal and aims to uplift and empower the community of Indian manufacturers and take them to the world.

Siddharth said their simple and scalable operating systems help the manufacturers improve overall efficiency as they run capacities at an optimum level, as well as have efficient raw material sourcing and capital capabilities.

“We feel privileged and excited to have Westbridge Capital on our journey of achieving bijnis vision of Taking factories to the world. At the same time, we are grateful to all our investors for the faith they have shown in our mission and the ability to execute towards it,” said Siddharth.