Babycare Start-up SuperBottom Secures INR 3.5 Crore from Alteria Capital
SuperBottoms, Mumbai-based secures INR 3.5 crore in a venture debt funding round led by Alteria Capital.
SuperBottoms has so far secured $2.1 million from Singapore-based DSG Consumer Partners, Kunal Bahl's Titan Capital and Ash Lilani-led Saama Capital in a Series A and seed round.
As it diversifies into the kids' sector, the baby care incubator will utilise these funds to expand its product offering.
Pallavi Utagi, Founder and CEO of SuperBottoms, commented on the achievement, said, “we’ve grown into a much-loved brand, thanks to the immense trust the customers have put in our innovative, high-quality, and zero compromise sustainable products. Now, we want to widen our product portfolio to reach out to a wider base of customers and extend the lifecycle of the customers with us. We are truly very excited by the partnership with Alteria Capital.”
This bootstrapped baby care firm earned an INR 20 crore turnover in FY21 after starting with INR 20,000.
Pallavi Utagi created online baby care firm SuperBottoms in 2015, which is run by Navashya Consumer Products Pvt. Ltd. The company began by selling reusable cloth diapers and other baby items. SuperBottoms now sell, among other things, children's undergarments and sheet dryers.
During the COVID-19 outbreak, internet shopping increased significantly as buyers began to spend more time swiping through various websites, bolstering a number of digital-first businesses.
Alteria Capital Partner, Ankit Agarwal said, “we have closely watched their growth over the last few years and have seen the genuine brand love they garner. Their products and customer-centricity are par excellence and give us great confidence”.
Alteria Capital, located in Mumbai, has invested in cloud kitchen unicorn Rebel Foods, hyperlocal delivery platform Dunzo, content platform LBB, and loan platform Zest Money, among other companies.
SuperBottoms has so far secured $2.1 million from Singapore-based DSG Consumer Partners, Kunal Bahl's Titan Capital and Ash Lilani-led Saama Capital in a Series A and seed round.
As it diversifies into the kids' sector, the baby care incubator will utilise these funds to expand its product offering.
Pallavi Utagi, Founder and CEO of SuperBottoms, commented on the achievement, said, “we’ve grown into a much-loved brand, thanks to the immense trust the customers have put in our innovative, high-quality, and zero compromise sustainable products. Now, we want to widen our product portfolio to reach out to a wider base of customers and extend the lifecycle of the customers with us. We are truly very excited by the partnership with Alteria Capital.”
This bootstrapped baby care firm earned an INR 20 crore turnover in FY21 after starting with INR 20,000.
Pallavi Utagi created online baby care firm SuperBottoms in 2015, which is run by Navashya Consumer Products Pvt. Ltd. The company began by selling reusable cloth diapers and other baby items. SuperBottoms now sell, among other things, children's undergarments and sheet dryers.
During the COVID-19 outbreak, internet shopping increased significantly as buyers began to spend more time swiping through various websites, bolstering a number of digital-first businesses.
Alteria Capital Partner, Ankit Agarwal said, “we have closely watched their growth over the last few years and have seen the genuine brand love they garner. Their products and customer-centricity are par excellence and give us great confidence”.
Alteria Capital, located in Mumbai, has invested in cloud kitchen unicorn Rebel Foods, hyperlocal delivery platform Dunzo, content platform LBB, and loan platform Zest Money, among other companies.
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