Bertelsmann India Investments (BII) led a $10 million Series A funding round for the retail advisory platform Univest.

In a previous seed funding round, Trinity Media Group, Akash Anand, Deep Bajaj, and other investors contributed $1.5 million to the startup.

According to a press release from Univest, the additional funding will be used to accelerate the company's goal of democratizing access to top-notch research and offering a full-stack brokerage service.

Univest is a retail advisory platform that was co-founded in 2022 by Pranit Arora, Avneet Dhamija, and Vikash Agarwal. Through its SEBI-registered RA entity, Uniresearch, Univest provides general recommendations. It offers professional trading guidance for commodities, derivatives, and stocks.

The platform wants to be the most reliable, research-first stock market super app in India, addressing every issue faced by retail investors on a single platform, from making the best selections to knowing when to sell.

"We will continue to concentrate on providing our users with seamless, tailored, and actionable insights that make their investment journey easier. Pranit Arora, co-founder and CEO of Univest, stated, "We are excited to use this partnership to reimagine the brokerage model and position Univest as the preferred platform for retail investors in India."

The Gurugram-based company claims that it generates timely and trustworthy trading recommendations by fusing human expertise with cutting-edge algorithms and real-time stock screening. The company provides 3, 6, and 12-month subscription plans as well as 5-year plans that are flexible in terms of equity, futures, options, and commodities. During live market hours, investors receive entry and exit signals from SEBI-registered analysts, guaranteeing prompt and precise decision-making.