A revenue-based fundraising platform called GetVantage has provided debt capital of Rs 5 crore to Barcelona, a men's fashion and apparel brand. Barcelona, an Ahmedabad-based company started in 2015 by Jaimin Gupta, has more than 130 outlets as well as a B2B app via which the stock is distributed to clothing retailers at wholesale prices. On the app, the company has more than 7,000 registered clothing shops, and its goal for FY24 is to sign up 1 lakh.

Businesses like ours require a lot of capital, so we're always seeking for working finance that doesn't require ownership or collateral. Fortunately, revenue-based financing is becoming more and more popular in India, which is enabling SMEs like ours to expand rapidly, according to Jaimin Gupta, managing director, Barcelona.

In the upcoming fiscal year, GetVantage plans to expand its marketing initiatives and open about 50 new locations across the nation. Barcelona has also appointed Sonu Sood as its brand ambassador in an effort to increase brand recognition outside of major cities.

With a topline of Rs 175 crore at the end of FY 23, the firm, which has filed for an IPO, completed the year with a CAGR of 7.6%. Barcelona is placing a significant wager on the rising demand for men's clothing in India, particularly in Tier 2 and 3 markets, as a result of greater fashion knowledge on various social media platforms.

Menswear is seeing a minor rebirth in India as male shoppers develop more sophisticated fashion tastes. The market is expanding rapidly for new-age brands thanks to this changing consumer behaviour. GetVantage's chief growth officer, Karun Arya, expressed his excitement about working with companies like Barcelona to take advantage of the $20 billion garment market.

GetVantage, a company founded in 2019 by Bhavik Vasa and Amit Srivastava, has a portfolio of more than 500 new-age companies, mostly in the direct-to-consumer (D2C) market. This year, the company is diversifying into new markets like B2B SaaS, eCommerce, EV, and Cleantech.

GetVantage, a Mumbai-based company that recently announced investments in cleantech and a relationship with angel investment platform IPV, is aiming to grow its funding marketplace by 20 times by the year 2023. Due to the fact that more than 40% of its portfolio consists of D2C brands, it is optimistic about investments in the D2C market.

GetVantage works with renowned NBFCs and Family Offices to facilitate growth capital investments for D2C and new-economy firms that are aiming to scale up. GetVantage also holds an NBFC licence under a distinct organisation.