Teen self-care brand Sammmm has successfully raised Rs. 10 crore ($1.2 million) in its seed funding round, led by Fireside Ventures, with participation from Sauce VC and prominent angel investors including Nihir Parikh, Sachin Parikh, and Shantanu & Nikhil Mehra.

This fresh funding will be channeled towards expanding Sammmm’s product portfolio, boosting its brand presence, and establishing a multi-channel marketing approach.

Founded in 2024 by Rishi Seth and Mantosh Roy, Sammmm focuses on catering to the growing self-care needs of teenagers, helping them incorporate wellness into their everyday routines as they navigate the path of self-expression and individuality.

Operating out of Mumbai, the brand has quickly gained attention for offering beauty, wellness, and lifestyle products designed specifically for younger audiences, particularly those from Gen Z and Gen Alpha. Recognizing the need for more targeted products in the teen market, Sammmm aims to bridge the gap by not only offering personalized solutions but also involving teens in the product creation process.

The brand has launched three flagship products: Glow Moisturizer, Fresh Face Cleanser, and Love Lip Tint Oil. All products are formulated with clinically tested ingredients, ensuring both efficacy and transparency for the consumers. These products address the specific needs of young skin while promoting healthy, radiant self-care practices.

Looking forward, Sammmm plans to further strengthen its presence in the market by engaging with teens across multiple touchpoints. It also aims to continue developing new products that reflect the evolving preferences and demands of young consumers, creating a space where self-care meets self-expression for the new generation.