Bengaluru based Goat Brand Labs bags $21 million through a blend of debt & equity

Goat Brand Labs, an e-commerce roll-up firm based in Bengaluru, has secured $21 million in funding from investors such as BlackRock, Mayfield, NB Ventures, and others. This financing round marks their return to fundraising after a hiatus of over two years.

Goat Brand Labs further announced that the funding round is expected to reach approximately $30 million. The additional capital will be deployed to accelerate the expansion of its portfolio brands, including Chumbak, trueBrowns, The Label Life, Pepe Jeans Inner Fashion, Voylla, Petcrux, and Nutriglow.

GOAT operates as a marketplace roll-up platform specializing in acquiring and scaling direct-to-consumer (D2C) brands. Currently, the company oversees a portfolio that includes around 19 subsidiaries.

The company is poised to achieve a profitable revenue of more than Rs.500 crore ARR within the next 9-12 months, as stated by the co-founder Rishi Vasudev.
GOAT Brand Labs has raised a total of $87 million before this round, according to startup data intelligence platform TheKredible. Tiger Global was the largest external stakeholder after the last funding round, followed by Flipkart and Mayfield India.

The raised amount of funding in the in e-commerce roll up space witnessed a sharp decline in the past couple of years when compared to the 2021-22 period.
Mensa brand has successfully lifted debt funding at regular intervals, while the other players in this industry either scale up growth or else declined sales. Lately, GlobalBees secured $18 million debt from Avendus. The company also raised funding after more than two years.

In global stage, Amazon aggregator Thrasio was just near bankruptcy, however, it said that, it has overcome Chapter 11 bankruptcy and appointed Stephanie Fox as its chief executive officer.