Bengaluru based Kitchen-ware D2C brand Basil Raises Rs. 3.6 crore in Seed Round Funding
Consumer Homeware startup brand Basil, has raised Rs. 3.6 crore seed funding from IIMA Ventures and Appreciate Capital. Renowned angel investors such as Mohit Sadaani, Koo co-founder Aprameya Radhakrishna, Abhishek Goyal, Malini Adapureddy and Magicpin co-founder Brij Bhushan, also joined the funding round.
In its first phase of scale, Basil has launched stainless steel bento boxes and bottles catering to the sensibilities of millennial parents and Gen Alpha. The funds raised will be used to bolster its D2C play, expand reach via e-commerce channels and expand product portfolio.
According to the information collected from Datum Intelligence, the Indian Consumer Houseware Market is set to cross Rs.507 Billion by 2027. Within the Houseware market, categories such as lunchboxes, drinkware, storage containers and insulated products, contribute to 22% of the overall market share.
High degree of urbanization, lavish lifestyle of Indians, increasing number of nuclear families and technological advancement shifted India towards house-ware industry. Especially for young working couples and parents in the urban setting, is helping the brand to evolve with their product and delivering the best to its target audience.
Basil is a Bengaluru based direct-to-consumer startup, founded by Harini Rajagopalan and Mahesh Muraleedharan in 2023, offering tailor made high end products which is appealing to gen alpha and their millennial parents. Its potential competitors include Rabitat, Vaya, Solara, Milton, and Cello, apart from the unbranded segment.
With their launch product range of stainless steel leak proof bentos and water bottles, they are targeting to emerge as the preferred choice for Indian parents seeking the best for their children and at the same time, be seen as a fun, cool, engaging and aspirational brand for kids.
With the freshly raised funds Basil will deploy 30% of the capital into R&D to develop a nuanced view of market requirements, product design iterations so that they can clear the clutter to launch sought-after products. Their products are available pan-India on their D2C platform, as well as on marketplaces such as Amazon.
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In its first phase of scale, Basil has launched stainless steel bento boxes and bottles catering to the sensibilities of millennial parents and Gen Alpha. The funds raised will be used to bolster its D2C play, expand reach via e-commerce channels and expand product portfolio.
According to the information collected from Datum Intelligence, the Indian Consumer Houseware Market is set to cross Rs.507 Billion by 2027. Within the Houseware market, categories such as lunchboxes, drinkware, storage containers and insulated products, contribute to 22% of the overall market share.
High degree of urbanization, lavish lifestyle of Indians, increasing number of nuclear families and technological advancement shifted India towards house-ware industry. Especially for young working couples and parents in the urban setting, is helping the brand to evolve with their product and delivering the best to its target audience.
Basil is a Bengaluru based direct-to-consumer startup, founded by Harini Rajagopalan and Mahesh Muraleedharan in 2023, offering tailor made high end products which is appealing to gen alpha and their millennial parents. Its potential competitors include Rabitat, Vaya, Solara, Milton, and Cello, apart from the unbranded segment.
With their launch product range of stainless steel leak proof bentos and water bottles, they are targeting to emerge as the preferred choice for Indian parents seeking the best for their children and at the same time, be seen as a fun, cool, engaging and aspirational brand for kids.
With the freshly raised funds Basil will deploy 30% of the capital into R&D to develop a nuanced view of market requirements, product design iterations so that they can clear the clutter to launch sought-after products. Their products are available pan-India on their D2C platform, as well as on marketplaces such as Amazon.
