Bengaluru-based Fresh Food Retailer Living Food Secures $7.5 Million from Amasia

Bengaluru-based fresh food distributor Living Food has secured $7.5 million from Amasia, a Silicon Valley-based venture capital firm focusing on sustainability and climate change.

SOSV, Blume Founders Fund, and famous angel investors such as Sid Yog of Xander Group and Sandeep Singhal, Co-founder of Nexus Venture Partners, also invested in the round.

John Kim, the managing partner of Amasia, has previously invested in Living Food as part of a seed round in 2020.

According to a release, Living Food will use the funds to expand to Mumbai in early 2022 and other markets around the country. The funds will also be used to expand the company's personnel, improve logistics and technology, and introduce new brands.

Living Food was founded in 2018 by Akash Sajith as a hydroponic farm in the founder's Bengaluru residence. The portal now has over 700 SKUs (stock keeping units) divided over 24 categories, including seasonal fruits, sauces, greens, fresh bread, cold pressed oil, artisanal chocolates, spreads, and more. It also operates a cloud kitchen that uses vegetables purchased through the site.

In a statement, Akash, the Founder and CEO of Living Food, stated, “we found plenty of opportunities to grow while remaining focused only on Bengaluru. Living Food will continue to work towards providing locally-sourced healthy food that is good for the people and right for planet earth.”

The firm has worked with additional firms such as Makaibari tea plantations and Araku Coffee to fulfil 99 percent of orders in less than 24 hours.

In recent years, investors have been more interested in organic and farm-to-fork food firms. In July 2021, UrbanKisaan, which was funded by YCombinator, secured an unknown sum from BASF Venture Capital GmbH. Pindfresh, a Punjab-based YCombinator company, sells indoor hydroponic technology solutions.