Bengaluru-based TagZ Foods raises $2 million in funding from 9 Unicorns, others
Bengaluru-based snack startup TagZ has raised $2 million in funding in a pre-Series A round led by 9 Unicorns, Dexter Angels, Agility Ventures, Venture Catalysts, Klub, Indifi, and Rannvijay Singha. Before the current funding round, TagZ had raised $1.2 million in seed funding from a group of angel investors in 2020.
The company participated in Shark Tank India’s first season and raised undisclosed funding from Emcure Pharmaceuticals executive director Namita Thapar and BharatPe cofounder Ashneer Grover. TagZ will use the funds to accelerate its growth, enter new markets, expand its manufacturing capacity, strengthen operations, and launch new products.
The funding will also enhance the company's technology platform, strengthen its logistics network, and increase its marketing and brand awareness efforts. Anish Basu Roy, founder, and CEO of TagZ, said the new funding would enable the company to become the fastest-growing food D2C brand.
We are thrilled to have such strong support from our investors In our journey of creating a fitter snack brand for the younger generation. We plan to double down on your efforts to grow four times this year, "he said. Founded by Roy and Sagar Bhalotia in 2019, TagZ Foods manufactures potato chips with 50% less fat, international gourmet dips, and a range of center-filled cookies.
The startup leverages food technology to make potato chips that claim to have no cholesterol, trans fat, artificial colors, or preservatives. The new-age snacking brand has also announced that Rannvijay Singha, the popular actor, television personality, has invested in this round and shall be endorsing the brand as well.
Rannvijay is known for his entrepreneurial spirit and his passion for new age and disruptive brands. His association with TagZ is expected to give the company a significant boost in terms of brand awareness and customer engagement, it said.
"I am excited to partner with TagZ, a company that is at the forefront of the D2C revolution in India. I love the fact that TagZ as a snack brand revolves around travel, sports and outdoors. I believe that TagZ has the potential to become a major player in the industry, and I am looking forward to being a part of this journey,” Singha said.
TagZ has registered a 30 times increase in volumes in the last 18 months. It focuses on the country's top 30-40 million households through an omnichannel strategy that includes a network of 5000 retail stores and availability in over 30 ecommerce platforms such as Swiggy Instamart, Zepto, Blinkit, amongst others serving consumers across 22 cities. TagZ products are also available in international markets like Kuwait, Dubai, Maldives, and Australia.
Tushar Agarwal, Partner at Dexter Angels, one of the lead investors in the round, said, "Tagz has garnered significant consumer love as a brand in a short period. Since our investment in their previous round, they have demonstrated impressive scalability and growth over the past 18 months while maintaining a steadfast focus on profitability."
The company participated in Shark Tank India’s first season and raised undisclosed funding from Emcure Pharmaceuticals executive director Namita Thapar and BharatPe cofounder Ashneer Grover. TagZ will use the funds to accelerate its growth, enter new markets, expand its manufacturing capacity, strengthen operations, and launch new products.
The funding will also enhance the company's technology platform, strengthen its logistics network, and increase its marketing and brand awareness efforts. Anish Basu Roy, founder, and CEO of TagZ, said the new funding would enable the company to become the fastest-growing food D2C brand.
We are thrilled to have such strong support from our investors In our journey of creating a fitter snack brand for the younger generation. We plan to double down on your efforts to grow four times this year, "he said. Founded by Roy and Sagar Bhalotia in 2019, TagZ Foods manufactures potato chips with 50% less fat, international gourmet dips, and a range of center-filled cookies.
The startup leverages food technology to make potato chips that claim to have no cholesterol, trans fat, artificial colors, or preservatives. The new-age snacking brand has also announced that Rannvijay Singha, the popular actor, television personality, has invested in this round and shall be endorsing the brand as well.
Rannvijay is known for his entrepreneurial spirit and his passion for new age and disruptive brands. His association with TagZ is expected to give the company a significant boost in terms of brand awareness and customer engagement, it said.
"I am excited to partner with TagZ, a company that is at the forefront of the D2C revolution in India. I love the fact that TagZ as a snack brand revolves around travel, sports and outdoors. I believe that TagZ has the potential to become a major player in the industry, and I am looking forward to being a part of this journey,” Singha said.
TagZ has registered a 30 times increase in volumes in the last 18 months. It focuses on the country's top 30-40 million households through an omnichannel strategy that includes a network of 5000 retail stores and availability in over 30 ecommerce platforms such as Swiggy Instamart, Zepto, Blinkit, amongst others serving consumers across 22 cities. TagZ products are also available in international markets like Kuwait, Dubai, Maldives, and Australia.
Tushar Agarwal, Partner at Dexter Angels, one of the lead investors in the round, said, "Tagz has garnered significant consumer love as a brand in a short period. Since our investment in their previous round, they have demonstrated impressive scalability and growth over the past 18 months while maintaining a steadfast focus on profitability."
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