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Bewakoof Secures Funding from Bahrain’s Investcorp

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Team Startup CityBahrain-based global alternative investment manager firm, Investcorp has infused $11.2 million in the online apparel company, Bewakoof.com. A direct-to-consumer business, Bewakoof.com focuses on providing affordable and quirky distinctive fashion items to the public.

The equity head of Investcorp India, Gaurav Sharma said that the firm rest assured in its investment because of Bewakoof’s affordability, bottom line contribution and capital efficiency. He further added that the investment is lined with the company’s view

of investing in sustainable business models. The investment came from the firm’s maiden India-focussed PE fund.

IndigoEdge, Bangalore-based firm acted as an advisor to this investment acquired by Bewakoof. The acquisition of the PE and IDFC Alternatives real estate funds businesses led to the entrance of Investcorp in alternative investment market.
This is not the first time that the firm has invested in the dnian market. Other than Bewakoof, it has invested in four other companies as well. From its first investment of INR 80 cr in lending firm InCred and Backing ASG Eye Hospital to investing in retail chain Citykart and co-living space Zolo, Investcorp has deployed INR 270 cr in four companies.

With $28 billion worth of assets under management worldwide, the investment firm specialises in mid-marketing investing various sectors like consumer, technology, industries and business services.
Founded by Prabhkiran Singh and Siddharth Munot in 2011, Bewakoof will continue to work on improving customer experience and acquiring talent. Overtime, the company has managed to create a brand value for itself by offering unique design and strong supply chain capabilities. Clocking a sales of over 650,000 products per month, Bewakoof.com has now build a strong customer base of 4 million.