BIVA Analytics, a Hyderabad-based emergent player in the Indian analytics sector, recently completed a successful seed investment round, raising a total of $500,000. This investment round was led by Equanimity Ventures and includes contributions from reputable institutions such as T-Hub, SucSeed Ventures, and WarmUp Ventures, as well as other value-adding angel investors. The investment demonstrates BIVA Analytics' novel approach to E-commerce analytics and its ability to drive an industry change.

With this new round of funding, BIVA Analytics is refocusing its efforts on crucial areas such as product development, market expansion, and talent acquisition. These investments are expected to expand their E-commerce analytics product offering and strengthen their market position. BIVA also has big intentions to integrate artificial intelligence for advanced marketing automation and competitive benchmarking. Founders of BIVA Analytics, Abhiram Kolli, and Akhila Ganti, shared their excitement about this successful fundraising round, expressing confidence in their team’s dedication and vision for the future. They emphasized their readiness to accelerate growth, drive innovation, and make a lasting impact in the realm of business-to-business (B2B) software-as-a-service (SaaS) analytics.

BIVA Analytics has a reputation for empowering E-commerce firms by aggregating data from multiple sources, including E-commerce stores, marketplaces, marketing platforms, logistics systems, payment gateways, and order management platforms. With its unified connection and intuitive pre-built, the platform simplifies analytics by enabling workflow automation and faster data interpretation. Rajesh Sehgal, Managing Partner of Equanimity Ventures, expressed a desire for BIVA's potential to change E-commerce analytics. He clarified the founders' profound understanding of customer concerns and the development of a strong SaaS platform.

T-Hub CEO Mahankali Srinivas Rao (MSR) confirmed the company's commitment to encouraging innovation within the startup ecosystem by investing in BIVA Analytics. This investment is consistent with T-Hub's T-Fund's strategic ambition of improving the investment ecosystem in Telangana and supporting indigenous companies. Notably, T-Hub has made a substantial contribution to BIVA's growth through its Lab32 program, including advise on product development, go-to-market strategy, and investor connections.

SucSEED Innovation Fund's Vikrant Varshney emphasized the fund's conviction in BIVA Analytics' unique go-to-market strategy, preparing them for spectacular growth in E-commerce analytics. Sharad Bansal, Founding Partner at WarmUp Ventures, expressed confidence in BIVA's ability to lead innovation in the E-commerce analytics area.