Platform for automation-driven reverse supply chain management utilising AI and software-as-a-service Cornerstone Ventures and Capital2B contributed $6.37 million to Blubirch's Series A financing, according to the company. The money will enable the business to expand its platform for returns automation and monetization.

To date, the Bengaluru-based business has raised $10.2 million in total funding. Retailers, e-commerce companies, brands, marketplaces, and original equipment manufacturers (OEM) may all benefit from Blubirch's platform by increasing sales, boosting profits, and improving customer satisfaction. Its range of solutions assists many players in the reverse supply chain by managing the automated processing of returns at scale, identifying invalid returns at the source, and handling warranty claims, among other tasks.

Three information technology specialists, Sapan Jain, Jeby Cherian, and Amit Goel, formed the business in 2014. Prior to this, Jain oversaw IBM Global Financing for India and the Asia Pacific region. Goel formerly held the position of Director at Technosoft Corporation, while Cherian served as managing partner of IBM Consulting India and South Asia.

According to Abhishek Prasad, managing partner of Cornerstone Venture Partners Fund, "The company has come a long way and is working with quite a few marquee names in India, while having started establishing its global footprint in key markets such as the Middle East and Southeast Asia". According to a release, this fundraising will support the company's expansion and enhance market presence across numerous merchant marketplaces and OEM ecosystems. The money would be used to improve product development, significantly increase hiring of talent based in India, strengthen regional operational capacities, and quicken market penetration, according to Jain.