Men’s self-grooming and personal care brand Bombay Shaving Company which was founded by Shantanu Deshpande, has recently experienced an influx of Rs. 24 crore or approx $3 million as debt-financing from Mumbai-based Alteria Capital. The funding will surely help the company to expand the new phase of its growth journey.
Sahntanu Deshpande expressed with delight, "We anticipate approximately 35% growth in FY25. It is crucial at this point to enhance the brand’s visibility through investments in brand campaigns, particularly for our core power products."

The brand Bombay Shaving Company was founded in 2016, and since then it has expelled in its operations and growth as men’s grooming brand after turning into omnichannel entity encompassing women’s grooming essentials.

The startup declares that its diversified product range has a wide presence across major ecommerce platforms and over 40,000 retail outlets and catering global audience also. Deshpande informed that, this freshly raised fund will help them to focus on razor segment as their primary category, with developing new products and expanding their market expansion.

Previously, it raised Rs. 50 crore from Gulf Islamic InvestmentsLLC (GII) in their series C round of funding. The round was also saw participation of investment firms like Malabar Investment Advisors, Sixth Sense Ventures, Patni Wealth Advisors, Access VC, and Reckitt, among others.

Deshpande highlighted his strategic plans to broaden the company's physical market presence aiming to expand from 12 to 25 cities. The brand wishes to expand its market penetration and enhance consumer accessibility across the country, marking a significant leap in its offline channel exploration.

The managing partner of Alteria Capital,Ankit Agarwal expressed that, Bombay Shaving Company is exhibiting excellence and disruptive influence in the grooming sector, traditionally dominated by heavyweight brands.

Ankit also told that the startup's innovative product formulations, creation of new subcategories, and advanced distribution strategies as key differentiators are working as the vital factors, which have positioned it as a top choice among consumers.

Very recently, the startup announced the closure of its third fund at Rs. 1,550 crore, surpassing its initial target of Rs. 1,000 crore. Alteria, which is known for its investments in startups like Rebel Foods and Ather, aims to continue its support across diverse sectors, including consumer brands, fintech, and emerging areas like Gen AI and spacetechGen AI and spacetech.