Clear Premium Water, a Bottled water brand has uplifted 45 crore in a fresh funding round directed by JM Financial Private Equity.

According to a press release, the raised capital from JM Financial Private Equity’s investment will be projected to augment the initiatives related to brand building & develop the current capacities & collaborative delivery network of the company.

Established by Nayan Shah, Clear Premium Water is one of the leading players in HoReCa – Hotels, restaurants & cafes sector & it is marking a strong benchmark in the retail market of India. Having footprints on all over the country, the bottled water brand is deliberately extending its deliveries across the country.

In the month of December 2023, the Ahmedabad-based water brand obtained 51 percent stake in Pune-based Kelzai Secrets Pvt Ltd, which provides volcanic water in PET & glass-made bottles.

Speaking to this investment, Darius Pandole, MD and CEO - Private Equity, JM Financial stated, “The Indian bottled water market is highly under-penetrated and fragmented, and we are witnessing a structural shift in consumption from the unorganized to the organized market, owing to factors like hygiene, and a general rise in health awareness in a post-COVID-19 world. Clear has exhibited remarkable growth, securing a presence across the country”.

Similarly, Nayan Shah, Founder and CEO, Clear Premium Water said, “At Clear, quality and innovation are pillars of our core philosophy. Pioneering vertical labelling and square-shaped bottles and introducing sustainable options demonstrate our commitment to innovation. Our company has witnessed exponential growth in the last three years, and we envisage an even more accelerated trajectory in the coming years. Our focus is on crafting a preeminent bottled water brand synonymous with trust and quality”.