Runo, a new generation call management CRM, has raised $5,00,000 in a pre-Series A investment headed by Unicorn India Ventures. The company wants to use the cash for product development and a gradual expansion into the Middle East, Southeast Asia, and the United States.

Runo is altering the calling, field, and sales process by converting the desktop culture to an efficient deskless culture, according to the company. It currently serves over 300 paid clients, mostly SMEs in industries such as automotive, edutech, health tech, real estate, and financial services.

"We decided to invest in Runo due to the considered solutions and services it provides to the businesses. The CRM app is easy to use and the built in tech makes it easier for team managers to track progress along the way. This can potentially disrupt the telecalling market. The business model doesn’t need huge marketing spends and their growth curve shows immense potential,” saya Anil Joshi, Managing Partner, Unicorn India Venture.

Runo, a SIM-based call management CRM, is a brand-new concept with little competition in the market. It has a simple API connectivity and works well with both CRM and cloud telephony.

“What differentiates us from others is our easy to use user-interface, ease of work from home and track team’s performance virtually. We believe our services are at par for the businesses which are affordable yet powerful. Our CRM app is loaded with features ideal for telesales, tele calling and call centres," says Rajsekhar Pattnaik, Founder and CEO, Runo. "We have witnessed a huge acceptance from businesses across sectors and believe that India is a high potential market for us. This fund raised is a stamp of UIV faith in us as we continue to register growth across different sectors. It will help us scale and expand in international markets."

The global customer relationship management (CRM) market is expected to increase at a CAGR of 12.1% from $58.04 billion in 2021 to $128.97 billion in 2028.