Noida based online lingerie and nightwear retailer Clovia has raised $4 million in pre-Series C round of funding led by a clutch of investors including SheCapital Venture Fund and Golden Birch Investments.

Founded in 2013, Clovia has so far raised over $18.7 million in funding and is backed by the likes of Ivy Cap Ventures, Zurich-based Mountain Partners, Singapore based AT Capital, Singularity Ventures and individual investor- Ravi Dhariwal.

As part of the deal Anisha Singh, Founder, SheCapital Venture Fund will join Clovia’s Board of Director.

Speaking about the investment Anisha Singh, Founding Partner, SheCapital, said, “As women growing

up in India if you had to buy female lingerie from your locality store, which most likely all of us did, you would understand why a startup like Clovia is so relevant to the ecosystem. They are solving a very real problem that exists. The founders are brilliantly executing on a vision that we’re clearly excited to get behind.”

Clovia was founded by husband and wife duo Pankaj Vermani, Neha Kant along with designer Suman Chowdhury. In a statement, Pankaj said that Clovia’s categories are essential products in the wardrobe, and work-from-home has given a further boost to the sales both for innerwear and loungewear.

The statement pegged boost in sales for 2020 at 50 percent and mentioned that 85 percent of the sales came from online channels. Another product category at Clovia experiencing growth is active wear.

The company intends to utilize the fresh infusion of funds to expand into new categories, push the brand message, enhance technology and strengthening the teams. “In the next two to three years, we plan to continue to grow from strength to strength on the back of category growth, and product innovation.

Clovia is currently loved by two million customers and the number should double up in two to three years. While we are steadily on that path, we’re also encountering a host of organic/inorganic opportunities to grow internationally,” Pankaj added.