Terractive, a Mumbai-based lifestyle activewear brand, has raised Rs. 8 crores in a pre-series A funding round led by Fireside Ventures and DeVC. Funding will be used to accelerate fabric creation and enhance product development.

Terractive was founded in 2023 by sisters Raena Ambani and Rahee Ambani-Choksi.

Raena, a (BEng) sports engineer and national level sprinter, brings her expertise in fabric innovation and design to Terractive. She brings her expertise in fabric innovation and design to Terractive. She has built product technology for global brands worn by top athletes, and she is passionate to solve for comfort in an active lifestyle. She leverages her background in strategy and investing to drive rapid growth for the brand.

“High-quality apparel that blends comfort and performance, tailored to the needs of the modern Indian, has always been our goal. We're thrilled to have Fireside Ventures and DeVC-Matrix Partners along for the ride in India. This funding will allow us to expand our reach and continue pioneering in fabric technology for everyday movement. This funding will allow us to continue to pioneer in fabric technology for everyday movement” said Co-Founders of Terractive are Raena Ambani and Rahee Ambani-Choksi.

Terractive is a brand that stands out with its innovation-led approach, according to Shuchi Pandya, Principal at Fireside Ventures. The activewear category will be revolutionized by Terractive's focus on fabric innovation and customer-centric design. This exciting partnership is made possible by Raena and Rahee's deep expertise and dedication to delivering products specifically suited for Indian consumers.