Commerce Marketing Automation Startup Xeno Garners $1.6 Million from Vinyl Capital & Others
Xeno, the commerce marketing automation engine, has garnered $1.6 million in a seed round led by Ankur Nagpal's Vibe Capital, TJ Mahony's Vinyl Capital, Java Capital, and Angel Invest Ventures.
The round was also attended by Curefoods founder Ankit Nagori, Apache Cassandra’s Prashant Malik, Mamaearth founder Varun Alagh, Haptik founder Aakrit Vaish, CRED’s Kunal Shah & Miten Sampat, Verlinvest’s Arjun Vaidya, Profitwheel founder Vivek Bhargava, Fynd founder Farooq Adam, Loginext founder Dhruvil Sanghvi, Tracxn founder Abhishek Goyal, and others.
Xeno's co-founder and CEO, Pranav Ahuja, stated, “At Xeno, we’re on a mission to enable over 100,000 brands to build experiences & marketing specific to an individual customer. This might feel like a solved problem, but it isn’t. Just see the SMS’s you get on your phone. This fundraise, mostly from entrepreneurs who’ve personally experienced this problem, is further validation of our mission.”
The funds will be used to increase the company's employees in engineering, product, marketing, sales, and customer success. It is hiring for a variety of positions and wants to quadruple its workforce by 2022.
Ahuja stated, “Our workforce is the engine behind our success, and we are poised to achieve accelerated growth this year owing to the superiority of our platform and our team’s unmatched capabilities. Therefore, a significant portion of the fundraising will be invested in building our team strength.”
The AI-powered CRM (Customer Relationship Management) technology for D2C brands acts as a customer intelligence and engagement engine, cutting customer acquisition expenses, increasing website conversions, and increasing recurring sales.
Xeno Co-Founder and COO Ayushmaan Kapoor stated, “In my opinion, online shopping across industries like beauty, fashion, groceries, essentials, etc., is undergoing a massive shift and 5G will take this to a whole new dimension towards the end of this year. I am delighted that our clients trust us and entirely rely on our expertise to meet their brand vision. As we move ahead, we are excited to deliver data-driven personalised experiences through AI, ML, Big Data, and other emerging technologies.”
Mamaearth's co-founder and CEO, Varun Alagh, remarked, “The future of retail is omnichannel and the most important metric continues to be driving repeats. As the D2C (direct-to-consumer) space crosses $100 billion by 2025, every brand will require commerce marketing automation solutions to compete & win. This market timing combined with Pranav and Ayushmaan’s deep understanding of the D2C space makes me believe Xeno will build a large company.”
TJ Mahony, Founder & Partner of Vinyl Capital, said, “Xeno caught our eye because the team, architecture, and vision reminded me of when we first invested in Klaviyo... but operating in markets that behave quite differently. Most impressive was the traction and quality of product Xeno established on minimal capital — which are typically hallmarks of exceptional entrepreneurs.”
Xeno underlined, “Jack & Jones, Vero Moda, Forever New, Kama Ayurveda, Colorbar, Apparel Group, SSIPL (Lotto, Sports Station), Kaya Clinic, Barbeque Nation, Amante, Taco Bell, Heads Up For Tails, Chumbak and more customer-first brands are using the platform.”
The round was also attended by Curefoods founder Ankit Nagori, Apache Cassandra’s Prashant Malik, Mamaearth founder Varun Alagh, Haptik founder Aakrit Vaish, CRED’s Kunal Shah & Miten Sampat, Verlinvest’s Arjun Vaidya, Profitwheel founder Vivek Bhargava, Fynd founder Farooq Adam, Loginext founder Dhruvil Sanghvi, Tracxn founder Abhishek Goyal, and others.
Xeno's co-founder and CEO, Pranav Ahuja, stated, “At Xeno, we’re on a mission to enable over 100,000 brands to build experiences & marketing specific to an individual customer. This might feel like a solved problem, but it isn’t. Just see the SMS’s you get on your phone. This fundraise, mostly from entrepreneurs who’ve personally experienced this problem, is further validation of our mission.”
The funds will be used to increase the company's employees in engineering, product, marketing, sales, and customer success. It is hiring for a variety of positions and wants to quadruple its workforce by 2022.
Ahuja stated, “Our workforce is the engine behind our success, and we are poised to achieve accelerated growth this year owing to the superiority of our platform and our team’s unmatched capabilities. Therefore, a significant portion of the fundraising will be invested in building our team strength.”
The AI-powered CRM (Customer Relationship Management) technology for D2C brands acts as a customer intelligence and engagement engine, cutting customer acquisition expenses, increasing website conversions, and increasing recurring sales.
Xeno Co-Founder and COO Ayushmaan Kapoor stated, “In my opinion, online shopping across industries like beauty, fashion, groceries, essentials, etc., is undergoing a massive shift and 5G will take this to a whole new dimension towards the end of this year. I am delighted that our clients trust us and entirely rely on our expertise to meet their brand vision. As we move ahead, we are excited to deliver data-driven personalised experiences through AI, ML, Big Data, and other emerging technologies.”
Mamaearth's co-founder and CEO, Varun Alagh, remarked, “The future of retail is omnichannel and the most important metric continues to be driving repeats. As the D2C (direct-to-consumer) space crosses $100 billion by 2025, every brand will require commerce marketing automation solutions to compete & win. This market timing combined with Pranav and Ayushmaan’s deep understanding of the D2C space makes me believe Xeno will build a large company.”
TJ Mahony, Founder & Partner of Vinyl Capital, said, “Xeno caught our eye because the team, architecture, and vision reminded me of when we first invested in Klaviyo... but operating in markets that behave quite differently. Most impressive was the traction and quality of product Xeno established on minimal capital — which are typically hallmarks of exceptional entrepreneurs.”
Xeno underlined, “Jack & Jones, Vero Moda, Forever New, Kama Ayurveda, Colorbar, Apparel Group, SSIPL (Lotto, Sports Station), Kaya Clinic, Barbeque Nation, Amante, Taco Bell, Heads Up For Tails, Chumbak and more customer-first brands are using the platform.”
