Bangalore-based community management startup Threado has raised $3.1 million (Rs 24.76 crore) in funding led by Vertex Ventures Southeast Asia and India. Gemba Capital, Speciale Invest, and PointOne Capital also participated in the funding.

Prominent angel investors, including Deepinder Goyal, founder & chief executive officer (CEO) of Zomato, Pankaj Chaddah, cofounder of Mindhouse and Zomato, Krish Subramanian, and Rajaraman Santhanam, cofounders of Chargebee, and others invested in the startup.

Threado was founded in 2020 by Pramod Rao, a former senior executive at Zomato, and Abhishek Nalin. The company plans to utilise the funds to strengthen its team, double down on the product and accelerate traction in the North American market.

“In a world where products are commoditised, building a community is a core differentiator,” Rao said in a prepared statement. “But building and scaling a community is hard. Our goal is to make it super easy for businesses to engage with their customers and grow through the power of community.”

Threado provides a dashboard for businesses and creators to manage their online communities on Slack, Discord, Discourse, Twitter, or GitHub.