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Contact Centre Software Firm SaaS Labs Secures $43 Million from Sequoia Capital

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SaaS Labs, a contact centre software incubator situated in Delhi-NCR and Palo Alto, has secured $43 million in a Series B fundraising round headed by Sequoia Capital India.

Angel investors Amit Agarwal, Allison Pickens, Anand Chandrasekaran, and Michael Stoppelman joined the round, as did Base 10 Partners and Eight Roads Ventures.

The business intends to use the funds generated to hire top personnel internationally, introduce breakthrough products, focus on brand marketing, and pursue strategic M&As aggressively.

Gaurav Sharma founded SaaS Labs in 2016 to provide business automation tools for sales and support teams. Its current product line consists of three items:

• CallRoot: A cloud-based analytics platform for marketing teams that can track and record conversations and interact with other marketing tools for insights

• Justcall: A cloud phone system that combines over 70 corporate products and enables contact centres for sales and support

• Helpwise: A shared inbox programme that allows various teams to collaborate while also consolidating all communication streams to improve productivity.

These two products will be merged into SaaS Labs' offering, and the separate firms' staff will join the acquiring startup as full-time workers.

SaaS Labs' founder and CEO, Gaurav Sharma, stated, “while we are well-capitalised, this round gives us the firepower needed to double down on what’s working, hire great talent globally, launch innovative products, focus on brand marketing and get aggressive with strategic M&As.”

He added, “as SMBs will continue to adopt software to modernise different functions like sales, support, marketing, etc. within their business, we are confident that SaaS Labs will be able to capture that opportunity and grow 30x in the coming 5-7 years.”

During the forecast period, the worldwide contact centre software market is expected to increase at a CAGR of 20.9 percent, from $24.1 billion in 2020 to $75.5 billion in 2026.

This rise is likely to be fueled by the increasing use of advanced contact centre technology, the need to manage attrition and absenteeism within support teams, and the growing importance of social media.

Last year, Ozonetel, an on-demand cloud communication services firm located in Hyderabad and San Francisco, raised $5 million in a Series A fundraising round.