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Content Production Platform Knocksense Secures $150,000 from Appyhigh & Others

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Knocksense, a Lucknow-based local content production platform, secured $ 150,000 in a bridge round on Monday from Appyhigh (Lead Investor), We founder circle, LetsVenture angel investors and Mumbai Angels Network.

The start-up, founded by Whistling Woods alumnus Vibhore Mayank and Amity University alumnus Varul Mayank, recently launched its flagship product KnockOFF, which helps to establish a connection between local brands/freelancers and consumers, thereby creating a content-driven community that enables transactions at the city level.

Knocksense intends to invest the additional money in the technological development of the platform KnockOFF, as well as geographic growth into new cities by the end of the fiscal year.

The company's goal is to provide engaging content such as recommendations, videos, features, and more.

Regarding the investment We Founder Circle's co-founder and CEO, Neeraj Tyagi, stated, “we are really happy to see the growth achieved by the Knocksense team. Hyperlocal content is rapidly gaining prominence, in addition to that a platform like KnockOFF, which enables value-creating and transactions has immense potential with social ecommerce. I am sure this fundraising is going to be a turning point in the growth of the company".


Vibhore Mayank, Founder of Knocksense, commented of the platform, "with the launch of KnockOFF in August we have seen tremendous growth on all the grounds- the transactions via the platform, reach, GMV and subscriptions have grown by more than 100% MoM, this additional infusion from the existing investors will enable us to launch our full Product in new cities and expand at a fast pace."

Knocksense has raised a total of $ 0.5 million since its launch, including the latest round, and presently has 20 million+ monthly impressions on the platform. It had completed its most recent angel round in January 2021.

Venus Dhuria, Co-Founder of Appyhigh, remarked, “Knocksense combines best of both worlds. On one hand - they've developed expertise in curating hyperlocal content across major cities. Hyperlocal content is rapidly gaining importance with audiences as people are interested in knowing what's happening in their own backyard. On the other hand, their flagship product KnockOFF leverages their hyperlocal expertise into online commerce by connecting local brands and businesses with consumers through exciting deals. With subscriptions and GMV growing 100% MoM in the last few months, they're off to a strong start. This makes Knocksense a very unique ecosystem of hyperlocal engagement and commerce”.