Content tech platform Hypd raises $4 million in pre-series A round
Hypd, a platform for content commerce, has raised $4 million from Orios Venture Partners in a pre-series A investment. The round also included contributions from current investors Sauce VC and Better Capital, according to a release.
What the funds will be used for- The startup, the money will be used to develop its team and product as well as to expand its team and acquire new creators quickly. Ashwarya Garg, a former founding partner of Innov8, and Akshay Bhatnagar, an executive at Innov8, founded Hypd in 2020. Through Hypd's platform, producers may build their own digital storefronts to curate goods and services and make a native checkout available to their social network followers.
Hypd's GMV increased more than 40 times, and its inventors' total earnings reached $1 million. "Creators are increasingly using the strength of the online communities they have developed for themselves. In this decade, creators will directly drive 30% to 40% of all e-commerce by utilising their own distribution. For this transformation, Hypd is here to enable an attribution system and a just distribution of profits to the authors, according to Garg's statement. The startup, the highest-earning producers have seen increases in their incomes of up to 100 times, while the top 10% of creators have experienced increases of 25 times.
Anup Jain, managing partner at Orios Venture Partners, said in the statement, "Brand marketers have realised the power of influencer-led marketing, which is currently growing at a CAGR of 25% and is set to reach a GMV of $4 billion by 2025." "Manually identifying, managing, and tracking the ROI of hundreds of creators is incredibly challenging. Our investment in Hypd, a tech platform that empowers creators and businesses, is based on this premise.
By 2025, Hypd claims it will have given 100,000 English, Hindi, and local content producers access to their own digital shops, allowing them to participate in India's $100 billion commerce sector. According to the portal, notable authors Tanmay Bhat, Bhuvan Bam, and Ranveer Allahbadia support it.
What the funds will be used for- The startup, the money will be used to develop its team and product as well as to expand its team and acquire new creators quickly. Ashwarya Garg, a former founding partner of Innov8, and Akshay Bhatnagar, an executive at Innov8, founded Hypd in 2020. Through Hypd's platform, producers may build their own digital storefronts to curate goods and services and make a native checkout available to their social network followers.
Hypd's GMV increased more than 40 times, and its inventors' total earnings reached $1 million. "Creators are increasingly using the strength of the online communities they have developed for themselves. In this decade, creators will directly drive 30% to 40% of all e-commerce by utilising their own distribution. For this transformation, Hypd is here to enable an attribution system and a just distribution of profits to the authors, according to Garg's statement. The startup, the highest-earning producers have seen increases in their incomes of up to 100 times, while the top 10% of creators have experienced increases of 25 times.
Anup Jain, managing partner at Orios Venture Partners, said in the statement, "Brand marketers have realised the power of influencer-led marketing, which is currently growing at a CAGR of 25% and is set to reach a GMV of $4 billion by 2025." "Manually identifying, managing, and tracking the ROI of hundreds of creators is incredibly challenging. Our investment in Hypd, a tech platform that empowers creators and businesses, is based on this premise.
By 2025, Hypd claims it will have given 100,000 English, Hindi, and local content producers access to their own digital shops, allowing them to participate in India's $100 billion commerce sector. According to the portal, notable authors Tanmay Bhat, Bhuvan Bam, and Ranveer Allahbadia support it.
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