CURRYiT, a cooking paste startup has raised Rs.4.5 crore in a Seed Funding round. The round was co-led by RK Family Trust, Freeflow Ventures, Tangent Advisors and registered significant participation from Ramesh Damani, Ajaya Jain & others.

Previously, the startup had lifted $139K in a new round directed by RPSG Capital Ventures, IIMU and many others in the year 2021.

As per the market research, the market size of Indian ready-to-cook and spices is probably to grow at a CAGR – Compounded annual growth of 15%.

Established by Richa Sharma and Nischal Kandula in the year 2021, CURRYIT eliminates the challenges of preservatives, chemicals, palm oil and dehydrated vegetables. It presents a wide array of cooking pastes such as curry pastes including instant tadka, Kashmiri rogan josh, butter masala, tomato purees, butter masala, ginger garlic paste and so on.

The Delhi-based startup claims that it is serving more than 25000 pin codes per day and achieved more than 50% M-o-M growth on the Q-commerce platforms. The curry brand goals to multiple its monthly turn over in the upcoming 6 months.

The newly raised funding will be allotted to scale-up the operations, enhance the efforts of brand marketing and strengthen their channels for distributions.

Expressing to this, the Founders of the startup, Richa Sharma and Nischal Kandula states, “Clean delicious food is not merely a USP for us, it is a choice we would like consumers to make for tastier and healthier home cooked food. Current range of products available in the market are loaded with chemicals, preservatives, dehydrated vegetables, palm oil, hence compromised on both taste and quality”.

Further they added, “We aim to change this for the consumer. With this recent funding, we will double down on our production and marketing efforts to make CURRYiT the go-to brand for every Indian’s daily cooking need”.