Customer experience platform, Kapture CX said that it has raised $4 million as a part of its latest round of funding led by venture capital firm Cactus Venture Partners (CVP). According to the company, it will utilise the capital to expand its presence across international markets, enhance its product offerings as well as strengthen its team.

Founded in 2014, Kapture CX provides a customer support automation platform to enterprise customers helping brands improve their customer experience. Through its solutions, the startup helps businesses streamline and automate their customer support over call, email, chat, WhatsApp, and other social media channels.

Its clientele include ecommerce brands including Nykaa, 1MG, Zepto, Meesho, BigBasket, as well as larger corporates including Tata and Wipro among others. “The advent of general intelligence in generative AI models has shaken up the industry. The tailwinds we have been experiencing in the large enterprise segment made us look for the right amount of capital to accelerate our growth trajectory,” said Sheshgiri Kamath, cofounder, Kapture CX.

At present, Kapture CX claims to have on-ground operations in five countries including the US, the UAE, Indonesia and Philippines outside India. The company has also created vertical based offerings for sectors including retail (offline and online), travel, banking, financial services, and consumer durables. "Kapture CX has all the right ingredients to build a large sustainable SaaS business - a strong founding team, agility to understand and solve customer problems, a robust product suite and an unwavering persistence to building a high-growth, profitable business," said Amit Sharma, partner, Cactus Venture Partners.

In August last year, Cactus Venture Partners raised Rs 350 crore as part of first close of its maiden fund to back startups across segments of cleantech, healthtech and SaaS. Kapture CX marks the sixth investment made by Cactus Venture Partners.