D2C Beauty & Skincare Brand WOW Skin Science raises $50 Million from ChrysCapital
Beauty brand WOW Skin Science has raised $50 million from India focused private equity firm, ChrysCapital for a significant minority stake. The deal is a primary raise for growth strategies which is combined with the secondary sale by current shareholders.
Founded by brothers Manish and Karan Chowdary in 2014, WOW Skin Science is a new-age beauty and personal care D2C brand. The brand is known for its nature-inspired personal care, dermatologically tested skin and hair care products. WOW Skin products are largely free from chemicals such as sulphates, silicones, mineral oils, parabeans, and artificial colour.
WOW Skin’s new backer, ChrysCapital is a renowned PE firm with a proven record of joining businesses and entrepreneurs to build sizable growth opportunities. The firm has now partnered with WOW Skin to leverage mutual growth and collaborations. The collaboration aspires to build WOW Skin Science into one of India's and global leading FMCG companies and provide innovative products in the personal care segment.
The company aims to keep its momentum going by leveraging its loyal customer base, extending its reach across platforms, and expanding its range of brands and products.
“ChrysCapital is a leading India-focused private equity firm with deep experience and a proven track record across sectors. We are excited to build a long-term, and mutually beneficial, partnership with ChrysCapital over the coming years. The foundation of this relationship is our shared goal of creating sustainable value at WOW. We also look forward to working closely with Enhancin, ChrysCapital’s portfolio operations group, to achieve these goals," said, Manish.
“ChrysCapital is excited to partner with WOW Skin Science in its growth journey towards becoming a formidable house of brands in beauty and personal care. The founders have demonstrated a robust historical track record by significantly outperforming the industry growth while demonstrating superior capital efficiency," commented Ashish Agrawal, Managing Director, ChrysCapital.
He also expressed the firm’s intention to help WOW Skin grow multifold by further increasing online penetration, driving pan-India offline expansion, and launching new brands in adjacent categories.
PricewaterhouseCoopers and J. Sagar Associates (JSA) were the advisors of WOW Skin Science and Quillon Partners were the advisors of ChrysCapital.
Founded by brothers Manish and Karan Chowdary in 2014, WOW Skin Science is a new-age beauty and personal care D2C brand. The brand is known for its nature-inspired personal care, dermatologically tested skin and hair care products. WOW Skin products are largely free from chemicals such as sulphates, silicones, mineral oils, parabeans, and artificial colour.
WOW Skin’s new backer, ChrysCapital is a renowned PE firm with a proven record of joining businesses and entrepreneurs to build sizable growth opportunities. The firm has now partnered with WOW Skin to leverage mutual growth and collaborations. The collaboration aspires to build WOW Skin Science into one of India's and global leading FMCG companies and provide innovative products in the personal care segment.
The company aims to keep its momentum going by leveraging its loyal customer base, extending its reach across platforms, and expanding its range of brands and products.
“ChrysCapital is a leading India-focused private equity firm with deep experience and a proven track record across sectors. We are excited to build a long-term, and mutually beneficial, partnership with ChrysCapital over the coming years. The foundation of this relationship is our shared goal of creating sustainable value at WOW. We also look forward to working closely with Enhancin, ChrysCapital’s portfolio operations group, to achieve these goals," said, Manish.
“ChrysCapital is excited to partner with WOW Skin Science in its growth journey towards becoming a formidable house of brands in beauty and personal care. The founders have demonstrated a robust historical track record by significantly outperforming the industry growth while demonstrating superior capital efficiency," commented Ashish Agrawal, Managing Director, ChrysCapital.
He also expressed the firm’s intention to help WOW Skin grow multifold by further increasing online penetration, driving pan-India offline expansion, and launching new brands in adjacent categories.
PricewaterhouseCoopers and J. Sagar Associates (JSA) were the advisors of WOW Skin Science and Quillon Partners were the advisors of ChrysCapital.
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