DSG Consumer Partners, Rajiv Dadlani Group, 9Unicorns, and Venture Catalysts led a $10 million (Rs 75 crore) Series A round of investing for Join Ventures, a direct-to-consumer corporation with brands like IGP, Interflora, and Masqa.

According to a press statement, the funds will be used to extend the company's captive dark shop network, make technological upgrades at the product level, and improve logistics.

IGP, a D2C platform for occasions and celebrations; Interflora, a D2C brand for premium flowers; IGP for Business, a B2B2C partner for reward management and corporate gifting; and Masqa, a D2C brand for indulgent foods; and IGP for Business, a B2B2C partner for reward management and corporate gifting.

The company claims to process over three million orders each year and has customers in over 100 countries, serving 25 facilities across India and Singapore.

According to the press statement, Join Ventures recently extended its large-scale warehousing facility in Jaipur by 50,000 square feet to bolster its fulfilment infrastructure, which includes three mother warehouses and 24 dark stores.

Indians are increasingly embracing digital when it comes to buying, according to the company. This broadens the overall addressable opportunity for occasions online retail, as the same behaviour translates into online shopping for birthdays, wedding anniversaries, national and regional festivals, numerous special days, and more.