The D2C brand, HairOriginals, raised $2.75 million in its Pre-Series A funding round in December 2023, with participation from Lets Venture, Kesh Kala Family Office, and Anicut Capital, among others. Up to this point, it has raised $7.2 million in funding, including the most recent round.

HairOriginals, a company founded in 2019 by Jitendra Sharma and Piyush Wadhwani, offers DIY wigs and extensions made from real human hair that have been "ethically acquired."

In regards to the investment, 12 Flags Consumer Holdings Founder Rakesh Kapoor stated, "Jitendra and his team are passionately committed to positioning India as the world's leading hub for human hair products, and we are excited to be part of this visionary journey."

Shark Tank India's first season featured HarOriginals, who received funding from Anupam Mittal, Peyush Bansal, and Ashneer Grover.

The D2C brand states that, through its partnership with the Kurves salon chain, it has partnered with over 1,400 salons to date and established an undisclosed number of experience centers in North America and India. Its competitors include Euphoria and Nish Hair.

In December 2023, the D2C brand concluded a $2.75 million pre-Series A funding round in which Lets Venture, Kesh Kala Family Office, and Anicut Capital were among the participants. Up to this point, it has raised $7.2 million in funding, including the most recent round.

The fund-raiser coincides with a period of rising D2C brand growth in the nation due to rising internet penetration and smartphone usage. Eyewear behemoth Lenskart is preparing for an IPO, while beauty and personal care brand Mamaearth went on to list on the stock exchanges. This is the reason why there is still a lot of interest from investors in the space.