French cosmetics giant L’Oreal, along with V3 Ventures and DSG Consumer, has invested Rs. 65 crore in skincare brand Deconstruct through its venture capital fund BOLD. Existing investors Kalaari Capital and Beenext also participated in the funding round.

Deconstruct, a direct-to-consumer (D2C) brand founded in 2020, focuses on evidence-based, gentle, and non-irritating skincare products. The company aims to close FY25 with a net revenue of Rs. 200 crore.

With the fresh capital, Deconstruct plans to drive product innovation, enter new categories, and expand its presence on quick commerce platforms. Founder and CEO Malini Adapureddy expressed pride in the milestone, attributing it to consumer trust and investor confidence. She highlighted the brand’s commitment to developing highly effective yet gentle skincare solutions.

India’s rapidly growing beauty market has attracted global giants L’Oreal and Shiseido, who view the country as a key growth driver due to its large population and increasing interest in beauty products. L’Oreal ranks India as its fifth-largest market in the professional products segment, catering primarily to salons.

Focused beauty brands such as L’Oreal, Mama Earth, Nivea, and Nykaa currently hold a 33% market share, projected to grow to 42% over the next five years.

Deconstruct claims to have helped over 2 crore customers begin their skincare journeys in the past year, reporting 1,000% growth for FY24-25. The brand has achieved an annualized net revenue of Rs. 200 crore so far this fiscal, positioning itself for continued expansion in the competitive skincare industry.