Deepika Padukone-led self-care brand 82°E raises USD 7.5 million in seed funding in early 2022. DSG Consumer Partners and IDEO Ventures along with other angel investors participated in the round. 82°E will utilise the funds raised to grow its team, scale R&D and launch new products.

82°E is a D2C self-care, celebrity brand co-founded by Deepika Padukone and Jigar Shah. In November 2022, the brand launched with skincare as its inaugural category and introduced 'Ashwagandha Bounce' moisturiser and 'Patchouli Glow' sunscreen drops, as the debut products. Formulated by in-house R&D experts in its own laboratory, 82°E offers performance-driven products by combining time-tested Indian ingredients and powerful scientific compound(s).

Co-founder Jigar Shah, who spearheads the business while also leading the growth strategy, says, “While doing my research on celebrity brands, I observed that celebrity brands in India are still at an infancy stage. On the other hand, there are clear whitespaces and large consumer pain points that exist across different consumer categories.

Hence, Deepika and I envisioned building a brand ground-up, that leverages her influence to help provide solutions to some of these pain points and deliver value to consumers and her fans across the globe.” Commenting on setting up 82°E, Deepika Padukone, Co-Founder, 82°E said “In this endeavour, we aim to make the practice of self-care simple, joyful and effective for all.”