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Dental Care Start-up Snazzy Garners $2.2 Million from Goodwater Capital & Others

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Snazzy, a direct-to-consumer dental care incubator, has garnered $2.2 million in a seed round led by Goodwater Capital, Form Capital, YCombinator, and ANIM Fund. The round was also attended by Eric Idiahi (partner, Verod Capital), Bobby Goodlatte (Stripe and Coinbase angel investor), Kunal Shah (founder, CRED), and others.

Snazzy, founded in 2020 by Ayush Pateria and Keshav Chouksey, sells invisible braces to patients directly through a direct-to-consumer business strategy. An first scan is performed at a dental facility close to the customer's residence. Customers can then discuss their treatment plan with Snazzy's onboard orthodontists before receiving their braces.

To support its new expedited growth plan, the business will use the funds to increase its teams in engineering, marketing, operations, dentistry, and sales.

Snazzy cofounder and CEO Ayush Pateria stated, “it was shocking to find that the existing aligner solutions were priced at upwards of INR 2 Lakh, making it accessible only to a few ultra-privileged. At Snazzy, we have used a tech-first approach to make straighter smiles accessible, convenient and affordable”.

Pricing for Snazzy's teeth alignment solution starts at INR 39,000, according to the company's website. Invisible braces, on the other hand, appear to cost between INR 1,00,000 and 2,80,000, according to various internet sites.

The global orthodontics market was valued at $4.06 billion in 2018 and is expected to increase at a CAGR of 11.6% to $9.72 billion by 2026. As more people require orthodontic treatment, this market is likely to grow due to the increased prevalence and awareness of malocclusions (misaligned teeth or a 'bad bite'). By 2025, the Asia Pacific market is estimated to be worth $4.2 billion, with a CAGR of 36.4% from 2019.

Anya Hayden, ANIM's general partner said, “Ayush and the Snazzy team from day one have fundamentally focused on providing access to care and a better way of living, regardless of an individual’s ability to satisfy incredibly high prices”.

Hyden further said, “we respect this underlying motivation tremendously and coupled with the technology and operational savvy the team brings forth”.

In August of this year, the Mankekar Family Office, San Francisco-based Think Investments, and Eight Roads Ventures led a $20 million Series B investment round for Toothsi, a direct-to-consumer dentistry company. In January of this year, the company raised $5 million in Series A funding.

CareStack, a cloud dental software company based in Thiruvananthapuram, raised $22.5 million from F-Prime CapitalSteadview Capital, Eight Roads, Accel Partners, Eight Roads Delta Dental of California, and Steadview Capital in April.