Facets.In a seed fundraising round headed by 3one4 Capital, cloud, a self-serve infrastructure management platform, has raised $4 million. The platform increases developer productivity by streamlining workflows for cloud deployment.

Neon, formerly known as 100x Entrepreneurs, and angel investors such as Postman CEO Abhinav Asthana, FusionCharts CEO Pallav Nadhani, Capillary Technologies CEO Aneesh Reddy, Meta director of engineering Krishna Mehra, and GTM Buddy CEO Sreedhar Pedinneni were also participants in the round.

Anshul Sao, Pravanjan Choudhury, and Rohit Raveendran, three former senior executives from Capillary Technologies who are also alumni of the IIT Kharagpur, cofounded the firm in 2021. Facets.cloud was initially developed as a product in 2020 for Capillary Technologies' internal use alone. For ten years, Choudhury served as the company's chief technology officer at Capillary Technologies, where he also held the positions of chief architect and principal architect with Sao. Capillary Technologies is a homegrown software-as-a-service firm that provides solutions for customer engagement and loyalty management.

The platform from Facets unifies all internal developer platforms for cloud deployment into one generative platform. Platform engineering, a strategy of productizing internal platforms for developer self-service that is based on the DevOps philosophy, is gaining popularity.

The Bengaluru-based company now has roughly a few early-stage startup clients and 15 enterprise-scale clients. These are dispersed over Southeast Asia and India. Because it makes sense to collaborate with service-based businesses to pitch to their clients, "we are conducting partial experiments in the United Kingdom and then also with channel partners in India. This solution is being positioned as a platform engineering offering because the category is still in its early stages, according to Choudhury.