Diageo invests Rs 45 crore to open its craft and innovation hub in Goa
Diageo India, the country’s biggest spirits firm, said it has invested Rs 45 crore for its craft and innovation hub in Goa, part of its strategy to accelerate innovation and strengthen its craft and premium portfolio.
The hub, spread across four acres, offers end-to-end capabilities addressing various requirements such as distillation capabilities for malt, gin and rum; maturation infrastructure and blending capability for spirits; an automated bottling and packaging line for craft spirits and a modern warehouse for incoming and finished products. In addition, it will host a one-of-a-kind consumer experience centre. When fully operational with a capacity of 20,000 cases a month, the Hub will employ 250 people locally.
“Goa is a hotbed for craft, demand for which is growing rapidly both in India and globally, among consumers who are keen to further discover and enjoy fine spirits. Our hub will serve as an incubator for select start-ups, providing them with sophisticated infrastructure to build their offerings. We are excited about the innovative possibilities this facility could bring not just for us, but the entire ecosystem as well,” said Hina Nagarajan, MD & CEO, Diageo India.
The company said the investment demonstrates Diageo India’s dedication to long-term research with a focus on driving grain-to-glass sustainability, nurturing the craft spirits ecosystem in India as well as continued commitment to the state of Goa.
Diageo India also announced the launch of an employability-linked skills training programme in association with the Skill Development Mission of Government of Goa. This programme will train 1,000 local youth over 3 years for employment,self-employment roles in the hospitality, tourism and allied industries.
“The company’s efforts to promote skills development and employability in Goa by training 1,000 local youth is laudable. This technologically advanced Industrial setup demonstrates Goa’s potential as an export hub," Subhash Shirodkar, minister, Water Resource Development, Co-Operation and Provedoria, Government of Goa, said during his address.
The company recently acquired a strategic minority stake in Goa-based, emerging craft-gin company, Nao Spirits & Beverages Private Limited, the makers of Hapusa and Greater Than.
The hub, spread across four acres, offers end-to-end capabilities addressing various requirements such as distillation capabilities for malt, gin and rum; maturation infrastructure and blending capability for spirits; an automated bottling and packaging line for craft spirits and a modern warehouse for incoming and finished products. In addition, it will host a one-of-a-kind consumer experience centre. When fully operational with a capacity of 20,000 cases a month, the Hub will employ 250 people locally.
“Goa is a hotbed for craft, demand for which is growing rapidly both in India and globally, among consumers who are keen to further discover and enjoy fine spirits. Our hub will serve as an incubator for select start-ups, providing them with sophisticated infrastructure to build their offerings. We are excited about the innovative possibilities this facility could bring not just for us, but the entire ecosystem as well,” said Hina Nagarajan, MD & CEO, Diageo India.
The company said the investment demonstrates Diageo India’s dedication to long-term research with a focus on driving grain-to-glass sustainability, nurturing the craft spirits ecosystem in India as well as continued commitment to the state of Goa.
Diageo India also announced the launch of an employability-linked skills training programme in association with the Skill Development Mission of Government of Goa. This programme will train 1,000 local youth over 3 years for employment,self-employment roles in the hospitality, tourism and allied industries.
“The company’s efforts to promote skills development and employability in Goa by training 1,000 local youth is laudable. This technologically advanced Industrial setup demonstrates Goa’s potential as an export hub," Subhash Shirodkar, minister, Water Resource Development, Co-Operation and Provedoria, Government of Goa, said during his address.
The company recently acquired a strategic minority stake in Goa-based, emerging craft-gin company, Nao Spirits & Beverages Private Limited, the makers of Hapusa and Greater Than.
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