Digital Restaurant Platform Petpooja Secures $4.5 Million from Aroa Ventures & Others
Petpooja, a digital restaurant service provider, announced on Monday that it has secured $4.5 million (about INR 33.5 crore) in a fresh fundraising round headed by Aroa Ventures, the family office of Oyo founder Ritesh Agarwal.
Udaan, GVFL Dr Mayur Desai, and other angel investors also participated in the round.
Over the following two years, the business hopes to utilize the funds to target 1.5 lakh stores on its platform. The monies will also be used to expand internationally, particularly in the Middle East and Africa.
Petpooja, who is seven years old, supplies restaurants with an operating system that incorporates inventory management, customer relationship management (CRM), online ordering, payments, and analytics.
Parthiv Patel, co-founder of Petpooja said, "the simplicity of our product, combined with 24x7 support, is exactly what SMBs (small and medium businesses) need to automate operations and bring in efficiency in a highly competitive foodservice market. Foodservice has been the most digitized market with over 100 B2C players in the field, including delivery aggregators, dine-in ordering, online ordering, table reservation, loyalty, payments, ERP, etc. Our 100 integrations allow restaurateurs to manage and interact with all these players from a single screen".
Petpooja's primary focus has been on single stores and small chains. JumboKing, Hocco, La Pino'z, Thalappakatti, Giani's, Apsara Ice Creams, and other significant food chains partner with the firm.
Petpooja's software currently powers over 25,000 stores in India, the United Arab Emirates, and Africa, with over 1.5 million daily orders totaling $2.5 billion in yearly gross merchandise value.
Amod Malviya, co-founder of Udaan, “the pandemic has been a watershed moment for the foodservice industry as on the one hand consumers demanded digital touchpoints while on the other hand margins were under severe stress. Given the current industry outlook and the evolution, large scale technology adoption is imperative to increase the efficiency of operations, control pilferage, manage online channels and keep costs under control. In our journey to empower and digitize SMEs across India, it was inspiring to witness how Petpooja's founders & team were doing the same for restaurants”.
Gaurav Gulati, head of Aroa Ventures, “after more than a year of living under covid-19 induced lockdowns and restrictions, the foodservice industry is getting back on track. Now, more than ever, restaurateurs need to take advantage of a product like Petpooja to seamlessly handle their operations and order management tasks”.
In 2020, Petpooja established the Supplier's Hub, which connects restaurateurs with suppliers in a fragmented sector. They've already onboarded over 5000 suppliers, with a goal of onboarding 50,000 in the following two years.
Udaan, GVFL Dr Mayur Desai, and other angel investors also participated in the round.
Over the following two years, the business hopes to utilize the funds to target 1.5 lakh stores on its platform. The monies will also be used to expand internationally, particularly in the Middle East and Africa.
Petpooja, who is seven years old, supplies restaurants with an operating system that incorporates inventory management, customer relationship management (CRM), online ordering, payments, and analytics.
Parthiv Patel, co-founder of Petpooja said, "the simplicity of our product, combined with 24x7 support, is exactly what SMBs (small and medium businesses) need to automate operations and bring in efficiency in a highly competitive foodservice market. Foodservice has been the most digitized market with over 100 B2C players in the field, including delivery aggregators, dine-in ordering, online ordering, table reservation, loyalty, payments, ERP, etc. Our 100 integrations allow restaurateurs to manage and interact with all these players from a single screen".
Petpooja's primary focus has been on single stores and small chains. JumboKing, Hocco, La Pino'z, Thalappakatti, Giani's, Apsara Ice Creams, and other significant food chains partner with the firm.
Petpooja's software currently powers over 25,000 stores in India, the United Arab Emirates, and Africa, with over 1.5 million daily orders totaling $2.5 billion in yearly gross merchandise value.
Amod Malviya, co-founder of Udaan, “the pandemic has been a watershed moment for the foodservice industry as on the one hand consumers demanded digital touchpoints while on the other hand margins were under severe stress. Given the current industry outlook and the evolution, large scale technology adoption is imperative to increase the efficiency of operations, control pilferage, manage online channels and keep costs under control. In our journey to empower and digitize SMEs across India, it was inspiring to witness how Petpooja's founders & team were doing the same for restaurants”.
Gaurav Gulati, head of Aroa Ventures, “after more than a year of living under covid-19 induced lockdowns and restrictions, the foodservice industry is getting back on track. Now, more than ever, restaurateurs need to take advantage of a product like Petpooja to seamlessly handle their operations and order management tasks”.
In 2020, Petpooja established the Supplier's Hub, which connects restaurateurs with suppliers in a fragmented sector. They've already onboarded over 5000 suppliers, with a goal of onboarding 50,000 in the following two years.
