Ripplr, a distribution and logistics startup, has raised $12 million (about Rs 90 crore) in a funding round led by Japanese firm Sojitz Corporation and Stride Ventures, which included a combination of equity and debt. Existing investors 3one4 Capital, Zephyr Peacock India Growth Fund, and Chand Family Office joined the pre-series B funding round.

In January 2021, the Bengaluru startup raised $3 million in a series-A financing.

Angel investors, including the Licious founders Vivek and Abhay, and the Kaleyra founders Aniketh and Ashish, took part, according to the Bengaluru startup.

Abhishek Nehru and Santosh Dabke, cofounders of Ripplr, told PTI that they plan to invest USD12 million in building and scaling up an asset-light, tech-enabled FMCG distribution network. This will entail expanding into new geographies and developing strong technological skills, as well as product creation and attracting new people.

In 2019, the company was founded. Ripplr is a plug-and-play integrated distribution network for companies that provides distribution as a service (DaaS) and helps businesses manage and digitise distributor operations, financial and backend operations, visibility, and a logistics management layer.

Its distribution network spans Bengaluru, Hyderabad, Chennai, Delhi-NCR, Pune, and Hubli, and serves over 30,000 retailers through long-term agreements with major FMCG brands such as HUL, Britannia, ITC, Reckitt Benkiser, Godrej, Dabur, and Nivea. Over the next 12 months, we hope to expand our platform to 100 cities, reaching 1 lakh retailers.