With a mix of debt and equity funding, distribution and logistics startup Ripplr has raised $12 Mn in a pre-Series B funding round.

Along with existing investors 3one4 Capital, Zephyr Peacock India Growth Fund and angel investors Vivek Gupta, Abhay Hanjura (Licious), Aniket Jain and Asish (Solution Infini), Soijitz Corporation and Stride Ventures participated in the round.

Ripplr offers a plug-and-play integrated distribution network to brands and was founded in 2019 by Abhishek Nehru and Santosh Dabke. Aimed at enabling brands to test their products in target markets it is building digital and offline end-to-end capabilities.

With more than 30k retailers Ripplr currently has a presence in six cities and has partnered with brands including HUL, Britannia, ITC, Reckitt, Godrej etc. It is targeting annual recurring revenue of INR 1,000 Cr starting next year and claims to have grown 7x over the last year.

“With our new model for the FMCG distribution and retail sector, we are in the process of disrupting traditional channels. Our AI/ML-based distribution paltfrom bridges the gap between barnds and unorganised retail, solving for both distribution and information asymmetry,” said Abhishek Nehru, cofounder of Ripplr.

Ripplr plans to utilise the capital towards attracting new talent, product development and expanding to new markets.

“Ripplr is one of the first companies to build a digital distribution platform in the market and gain traction from leading Indian manufacturers. From now on, we will try to contribute to solving the issues which consumer goods/food manufacturers are facing in the Indian market by providing our knowledge gained through overseas wholesale business operations,” said Sari Miida, general manager of the retail department in the retail and consumer service division of Sojitz Corporation.