Team Startupcity

• Rural distribution startup secures funding from GVFL, Malpani Ventures, and existing investors to expand operations and tech capabilities.
• Founded in 2023, DOCO operates 10 dark stores serving 5,000+ retailers and plans to grow to 25 stores, reaching 25,000+ retailers next year.
• The platform integrates digital supply chain management with local partners, enabling FMCG brands to efficiently scale in rural and semi-urban markets.

Rural distribution startup DOCO (Distrisy Technologies) has raised Rs 4.5 crore in its pre-seed funding round from GVFL and Malpani Ventures. It also saw the participation of its existing investor Kunwar Asheesh Saxena, former co-founder and CTO at RedDoorz, among other angel investors.

This will be utilized to further strengthen the technology platform of DOCO, expand its dark store network, and advance its operational presence across different rural clusters in the country.

Founded in 2023 by Jitendra Yadav and Nishant Agarwal, DOCO is a Rural Distribution-as-a-Service platform enabling FMCG brands to reach rural and semi-urban markets through its tech-enabled network of dark stores and local partners. It integrates digital supply chain management with on-ground last-mile execution to give brands an efficient and scalable way to reach such regions.

Currently, DOCO operates ten dark stores serving over 5,000 retailers across western Uttar Pradesh. The company also works with more than 15 FMCG brands, including Bikano, Jabsons, Yellow Diamond, and Kingfisher. The new capital will be used by DOCO to expand its footprint to 25 dark stores, reaching more than 25,000 retailers over the next year.

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Jitendra Yadav, CEO of DOCO, said, "The successful closure of the pre-seed round is a strong validation of our vision to modernize rural distribution and enable FMCG brands to scale faster. With GVFL and Malpani Ventures as our partners, we aim to accelerate expansion, enhance our technology stack, and empower local youth to drive inclusive market".

Mihir Joshi, Managing Director of GVFL, said, “DOCO has built a technology-enabled and transparent model that addresses inefficient rural distribution, one of the most persistent challenges in the FMCG space. Its approach of integrating grassroots entrepreneurship with digital infrastructure positions it well to capture the growing consumption potential across India. We are glad to partner with DOCO at this early stage and support its next phase of expansion”.

Druv Sane, Principal at Malpani Ventures, said, “At Malpani Ventures, we are bullish on innovative solutions solving problems for Bharat. We're excited to partner with the team at DOCO as they solve the challenge of last-mile distribution in rural markets on a tech-enabled platform, bringing on board local partners".