Gurgaon-based offline to online commerce platform DotPe has raised $27.5 million in Series A funding led by its early investor PayU. It was the first O2O company in India to receive such a substantial amount within a year of launch.

The round was led by PayU, a fintech company that provides payment technology to online merchants, which has increased its existing stake in the company.

DotPe is an Information technology and services start-up founded by Shailaz Nag, Gyanesh Sharma, and Anurag Gupta in 2019. The startup provides a commerce and payments platform to offline enterprise businesses to drive digital transformation in the way they sell, manage and engage their customers. It empowers offline businesses with tech-enabled innovations.

Info Edge Ventures has doubled down on its seed investment in the company made last year and more than doubled its shareholding. Google has now become a new investor for the startup. The fresh capital raised will be used by the startup for accelerating product development, market expansion, and scaling technology to meet the fast-growing market demand.

“DotPe has seen rapid adoption by merchants across industries- enterprises and SMBs- within a year of launch. The product experience and merchant and consumer stickiness are best-in-class with many marquee brands now expanding use cases with them and integrating even more deeply. We see DotPe as integrated commerce and fintech platform that empowers merchants and enables them to control their digital presence, discoverability, commerce, payments, etc. to complete their offline-to-online journey and are excited about the possibilities ahead," said, Kitty Agarwal, Partner, Info Edge Ventures.

The company has digitized enterprise as well as SMB merchants through a full-stack solution. Their product digital showroom has on-boarded over five million merchants within six months of launch in September 2020.

“In a very short time, DotPe has acquired a promising merchant base with its impeccable product experience and innovation. We have always believed in fostering innovation by working with such disruptive, early-stage startups," said, Anirban Mukherjee, CEO, PayU India.

“We are thrilled to see our existing investors, PayU and Info Edge Ventures, backing our vision and doubling down on their funding as new business horizons open up. We are pleased to add Google, an innovation leader, as an investor," said, Shailaz Nag, Co-founder, DotPe.

DotPe claims to have integrated with 10,000 plus restaurants and food courts, including leading and domestic FnB brands.

“In the last few months, we’ve seen an acceleration in offline players seeking to move their businesses online. We’re pleased to back young companies like DotPe that are supporting India’s digital transformation by connecting consumers and merchants through helpful, innovative tools. This investment under Google for India digitization fund underlines our belief in working with India’s start-up ecosystem towards the goal of building a more inclusive digital economy that will benefit everyone,” said Sanjay Gupta, VP & Country Head, Google India.